by Amber Miller | Feb 10, 2025 | Blog, Social Media
Social media is evolving rapidly, and businesses that stay ahead of the latest trends have a major advantage. If your business relies on social media for brand awareness, lead generation, or customer engagement, keeping up with these changes is essential.
So, what are the top social media trends for businesses in 2025? In this blog, we’ll explore the must-know trends and how they can help your business grow.
1. Short-Form Video Remains the Best Engagement Tool
If your business isn’t using short-form video, now is the time to start. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading engagement in 2025, making video content a must-have in any marketing strategy.
💡 How to Leverage This Trend:
- Create quick product demos, behind-the-scenes content, or client testimonials.
- Keep videos short—15 to 30 seconds perform best.
- Use trending audio and captions to boost discoverability.
Businesses that embrace video as part of their 2025 social media strategy will see higher engagement and brand awareness.
2. Social Media is the New Customer Service Hub
More customers are turning to social media to ask questions, leave feedback, and interact with brands. Businesses that respond quickly and engage authentically will build stronger relationships with their audience.
💡 How to Leverage This Trend:
- Monitor comments, messages, and reviews daily.
- Respond to inquiries within a few hours whenever possible.
- Use social media tools to track and manage customer conversations.
By prioritizing customer engagement on social media, businesses can enhance their reputation and improve client trust.
3. Authentic, Relatable Content Outperforms Polished Branding
Overly polished, sales-heavy posts no longer perform well. In 2025, social media users crave authenticity and human connection. Businesses that share real stories, behind-the-scenes insights, and interactive content will thrive.
💡 How to Leverage This Trend:
- Showcase your brand’s personality with informal, engaging posts.
- Share real customer stories, testimonials, or case studies.
- Use Instagram Stories, LinkedIn updates, and TikTok Q&As for interactive content.
Building a strong community through authentic engagement on social media will boost brand loyalty and conversions.
4. Social Commerce is Driving More Sales
Social media is no longer just for engagement—it’s a direct sales channel. Platforms like Instagram Shops, Facebook Marketplace, and Pinterest Shopping are making it easier than ever for customers to purchase directly from social media.
💡 How to Leverage This Trend:
- Set up Instagram and Facebook Shops if you sell products.
- Optimize posts with product tags and direct links.
- Use influencer marketing and user-generated content to drive trust.
If you’re not leveraging social commerce in 2025, your business could be missing out on valuable sales opportunities.
5. Platform Diversification is Key for Business Growth
Relying on a single social media platform is risky. While Instagram and Facebook remain essential, businesses should explore platforms like TikTok, LinkedIn, and Threads to reach new audiences.
💡 How to Leverage This Trend:
- Identify where your target audience spends time and experiment with new platforms.
- Repurpose content across multiple channels to maximize reach.
- Stay updated on emerging platforms to stay ahead of competitors.
Businesses that diversify their social media presence will be better positioned for long-term success.
Final Thoughts: Stay Ahead of Social Media Trends in 2025
Social media is constantly evolving, but businesses that stay adaptable and embrace change will thrive. By leveraging these key social media trends for businesses in 2025, you can strengthen your brand, engage your audience, and drive growth.
Need help keeping up with the latest trends? Our team specializes in social media strategy and content creation—let’s chat about how we can help your business succeed!
📩 Contact us today to start optimizing your social media strategy for 2025!
by Amber Miller | Aug 16, 2023 | Blog, Podcast
You can plan your content to meet the needs of your audience perfectly, but there’s one simple mistake that can sabotage all your efforts – poor sound quality.
Poor sound quality is a major turn-off for podcasting audiences because it significantly impacts the listener’s experience.
A show with poor quality can be irritating to listen to. It may even be hard to hear what the host is saying.
What does poor quality mean?
It could include:
- Background noise
- Muffled voices
- Inconsistent sound levels
- Cheap-sounding music or sound effects
- Echoes or other distractions
- Awkward editing, such as abrupt cuts or long silences
- Poor microphone technique that results in popping, breathing sounds, or varying volume
How do you avoid these issues?
It all starts with a good microphone. This is one essential investment you need to make for your show.
To get started, you can buy a simple USB microphone and then upgrade as your show progresses.
You also need the right recording environment. Find a place to record where there aren’t background noises.
Another thing that helps is to use headphones while recording. These should be closed-back and cover your ears fully, not earbuds.
Headphones will help you catch background noises and other extraneous sounds while recording.
Experiment with the recording environment and mic placement to see what produces the best sound.
Finally, listen to your audience’s feedback. If you’re getting comments about audio quality, make the necessary changes.
Remember, while you should strive for the best audio quality possible, don’t let perfectionism hold you back. It’s better to start with what you have and improve as you go than not to start at all.
Let’s chat if you would like help with your podcast.
by Amber Miller | Aug 9, 2023 | Blog, Podcast
Podcasting has emerged as a powerful tool for engaging with audiences and expanding brand awareness in recent years. They are extremely popular, offering content on a wide variety of topics.
Have you thought about starting your own? Here are 10 reasons why every business should consider launching a podcast.
1. Broaden and Diversify Your Reach
Podcasting allows you to tap into a vast and diverse audience base. You can target any segment of the market and find listeners around the world. This is a great way to broaden your brand’s reach and gain exposure in sectors of the market that you otherwise couldn’t have.
For example, if you have a fitness brand, you might create a podcast for a specific demographic like runners, weightlifters, or yoga practitioners. On the other hand, a software company might make a show about technology trends, entrepreneurship, or business growth strategies to attract listeners beyond their usual customer base.
2. Establish Your Authority
You can dive deep into topics relevant to your audience through your podcast. You’re also able to position yourself as an expert in your niche by offering in-depth analysis, tips, and strategies that help your listeners overcome challenges and solve problems. By addressing their pain points and providing practical solutions, you become a valuable resource for your audience.
Interviewing high-profile guests is another powerful way to build your reputation in your niche. You can invite industry leaders, influencers, and experts to share their insights and experiences. This shows you’re well-connected within your industry and respected by your peers.
3. Create a Personal Connection
Compared to other types of content, the audio format fosters a sense of familiarity and authenticity. The personal touch and conversational nature create a deep connection, making your listeners feel like they’re part of a conversation with you.
Podcasts also provide opportunities for audience interaction and engagement. Listeners can send in questions, leave comments, or provide feedback. Then you can address these in future episodes. This direct line of communication enables you to further strengthen the relationship with your audience by acknowledging their input and making them feel heard.
4. Easy to Enjoy
Podcasts are an easy medium for your audience to enjoy. This is one of the reasons they’re so popular. Podcasts seamlessly fit into people’s daily routines. They’ll listen to your show while they’re going to work, exercising, or doing things around the house.
5. Easy to Produce
One of the main advantages of podcasting as a marketing strategy is its affordability. Compared to other forms of content creation, the upfront investment required to get started is relatively minimal.
All you need to get started is some essential audio equipment. This includes a microphone, headphones, a computer or laptop, and editing software. You’ll also need to pay for hosting, but this can be a very low cost, depending on the features and storage you need.
6. Good for SEO
Your podcast episodes give you several opportunities for search engine optimization. By optimizing your podcast episodes, titles, and descriptions, you can enhance your visibility in search engine results and attract organic traffic to your show.
Another suggestion is to create and publish transcripts of your podcast episodes to boost your SEO efforts further. Transcripts provide a written record of the spoken content within your episodes. It’s a great idea to convert audio to text so search engines can index and understand the context of your podcast more effectively. This allows your episodes to rank higher in search results for relevant keywords. It also gives people who prefer written content the option to read rather than listen.
7. Expand Networking Opportunities
Podcasting opens doors to valuable networking opportunities. You can invite industry experts, thought leaders, and influencers in your niche as guests on your show. These guest appearances provide a wealth of benefits for your audience and your professional network.
Through these guest appearances, your audience gains access to valuable information and perspectives, elevating the quality of your podcast episodes. But also, you get the chance to establish a direct connection with the guests you invite to your show. This connection opens the door to building relationships, establishing rapport, and creating openings for future collaborations and cross-promotions.
8. Explore Long-Form Content
Unlike other forms of content, podcasts allow for long-form discussions. You can get into topics in-depth and provide comprehensive insights to your audience. There is more time to break down complex concepts, share personal experiences, and have more genuine conversations.
Feel free to repurpose your podcast episodes into blog posts, social media content, or information products. You can use this content to grow your audience further and cut corners on content creation.
9. Monetization Potential
Podcasting offers various monetization opportunities. As your podcast gains traction and attracts a significant audience, you can earn through affiliate marketing, sponsorships, advertising, or creating premium content for paid subscribers.
Building your audience and choosing the right monetization strategies can generate income streams with minimal effort.
10. Gain Customer Insights
Podcasts allow you to engage directly with your audience and gain valuable insights to inform your marketing strategy. By encouraging feedback, you can get firsthand information about their interests, preferences, and pain points.
Your audience might offer suggestions for future episodes, share their success stories, or express challenges they face in their lives or businesses. This feedback is a goldmine of information that can guide your marketing strategy. You can use it to customize your podcast to meet their needs even better.
Is Podcasting Right for You?
Do you think your business could benefit from launching a podcast? It’s an easy way to engage your audience that’s a great deal of fun for podcasters and audience members alike.
How do you know if you’re ready to start a show? Here are a few considerations.
Passion and Expertise. Are you passionate about your topic? How well do you know the industry? If you have something to share that you want the world to hear, you’re ready to start recording. Since podcasting is so personal, your passion, enthusiasm, and personality will drive your show’s success.
Communication Skills. Are you comfortable with getting in front of a microphone? Do you like telling stories and having interesting conversations? To run a good podcast, you need to be able to articulate ideas, engage with the audience, and ask compelling questions to maintain the listener’s interest.
Consistency and Commitment. Podcasting requires a consistent release schedule to build an audience and maintain engagement. Consider whether you can commit to producing regular weekly, bi-weekly, or monthly episodes. Consistency plays a significant role in growing and retaining your listenership.
Time and Resources. Producing a podcast is easy, but you must invest time and resources. Planning your episodes and creating a marketing plan for promoting your show will be necessary. You’ll also need to invest in some audio gear and software to give your show the sound quality it needs.
Your Target Audience. How well do you know your target audience? Is there a demand for your podcast? If you want to grow your audience and monetize, you need to research the market.
Long-Term Commitment. Remember that podcasting is a long-term commitment. You won’t grow your audience overnight. It can take months to gain traction and see results. If you’re looking for quick results or have limited availability for long-term commitments, podcasting may not be the best fit.
Looking for support with setting up a podcast? Let’s chat and see how we can help!
by Amber Miller | May 4, 2023 | Blog, Delegating
Today we’re going to talk about one of the most popular questions I get as a Product Launch Manager… when to start planning your product launch?
When it comes to launching your online program or product, timing is everything. You want to make sure you’re not starting too early, not too late, but just right (sound familiar??). Finding the perfect timing is about as easy as finding a needle in a haystack. But not to worry 🙂 I’ve got some tips to help you figure out when to start planning your next launch.
First things first, don’t wait until the last minute to start planning your launch.
Trust me, I’ve been there, and it’s not fun for anyone on your team (including you!). You don’t want to be scrambling to put everything together at the last minute. Give yourself plenty of time to plan, strategize, and execute.
But how much time is enough time? Well… that is really going to depend on the complexity of your product launch. If you’re launching a brand new program or product, you’ll need more time to do some list building and build up buzz and anticipation (or seeding as it is called). On the other hand, if you’re launching a something you have done before, you might not need as much lead time.
Typically I recommend giving yourself at least three to six months to plan your product launch. This will give you enough time to create your marketing strategy, develop your messaging (or even tweak a few things from a previous launch), and build up excitement around your launch.
Of course, there are always exceptions to the rule, again, depending upon the complexity of the launch. Working with a Product Launch Manager you can start ahead and plan out your dates to allow plenty of time for ease and flow – and keep you and your team happy 🙂
Remember, there’s no one-size-fits-all answer when it comes to timing your product launch. But with a little bit of planning and a lot of flexibility, you’ll be well on your way to a successful launch.
Looking for a Product Launch Manager? We can help – let’s chat!
by Amber Miller | Oct 15, 2022 | Blog, Delegating
It’s inevitable. As a small business owner, you will wear many, many hats.
Customer Support Manager
Marketing manager.
Bookkeeper.
Content developer.
Coach.
Technical support staff.
But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage. And Customer Support.. well without Customers, you have no business!
Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.
To effectively grow your business (and keep your sanity) it is important you learn how to work smarter and how to best use your time, by following these 2 very important tips.
Start by Prioritizing Your Daily Tasks
We all have different skills and sweet spots when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping, while someone else enjoys the numbers game and doesn’t like dealing with the help desk. But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them every single day.
Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you know where a task falls on the grid, you’ll immediately know what you should be working on. For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
So before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. But by making a conscious effort to organize and prioritize your days and delegate, you’ll find it’s a lot less stressful and overwhelming to manage your small business.
We also recommend delegating to a team that has a variety of support services, like Smart To Finish. We have helped our clients grow their businesses, for almost 2 decades now, just by delegating tasks such as customer care, email marketing management and much more!
by Amber Miller | Feb 16, 2022 | Blog
Could a virtual team be a significant answer to your business growth in 2o22 and beyond? While there’s always a combination of reasons businesses grow, each company is only as good as the staff they have behind them.
Hiring a virtual team from a virtual assistant company can provide several unique benefits in the months and years ahead. The same also applies if you could use some help with managing virtual teams.
In his entrepreneur.com article entitled Why Entrepreneurs Struggle Delegating to Remote Teams, Jeff J. Hunter shares the following:
“Here’s the truth: You do too many things as business owners. You do it because it’s important. However, it’s not important that you do it all.”
Why exactly should you consider hiring a remote team in 2022 to help you reach your business growth goals? Here are some compelling reasons to consider.
A Quick Answer to Staffing Disruptions
Multiple complex issues are playing out in the job market at the moment, which is causing significant turnover in many industries. Add in continued COVID concerns, inflation, childcare issues and early retirements among many other variables and, well, you have a recipe for epic hiring complications.
Growing businesses don’t have the option to sit idly by and hope staffing goes back to how it was pre-pandemic. This is all the truer since there’s no indication these concerns are going to disappear anytime soon.
That’s where virtual assistant services like the option of hiring a virtual team can help you grow your business quickly. You may be starting out and need to quickly scale your company’s growth. You may also have an established business that needs a sizeable staffing boost to continue progressing. Either way, a virtual team can help you weather the uncertain times many companies are experiencing with the labor markets right now.
Easier to Integrate a Remote Team into Your Business Growth Strategy
Yes, remote work was forced into the limelight due to the pandemic. And in 2021, many businesses still saw remote work as more of a necessity due to COVID. But now, companies increasingly view the virtual work option as something independent of COVID.
They’re wondering if it makes sense to stay completely remote or are at least to embrace a hybrid set-up with some in-office and remote days. They’ve had the chance to evaluate the pros and cons of a growing demand for a virtual workplace.
What does that mean for businesses considering hiring a virtual team from a VA company in 2022? First, companies are becoming more open-minded about virtual work arrangements. Yes, the idea of remote work was, for a time, a necessary evil. But now, in many cases, it’s being looked at as more necessary than evil.
Also, far more businesses are set up to easily integrate an on-demand remote team into their business growth strategy. To do so no longer seems so “cutting edge.” Taking that step just feels more natural, normal and comfortable now.
An Option that Provides Plenty of Value
At first glance, hiring a remote team may seem like a significant investment in resources. However, when you consider the cost of potential employee turnover, rehiring and training that’s involved, an increasing number of businesses have discovered that outsourcing work to a virtual assistant team can be quite cost effective.
Sure, you don’t need to worry about providing additional office space at your company’s business location. But you also have a seasoned, on-demand remote team to meet you where your needs are today rather than three or six months from now. Not having enough support today could cost your company in lost revenue now and lead to stagnant growth down the road.
Complex Problem-Solving
Plenty of small businesses can get by with the help of a virtual personal assistant at first. However, as your business grows, it can be beneficial to have an experienced team on your side.
With each virtual team member added, you gain a more vital ability to solve complex problems about your business and how it relates to an ever-changing world. It can be quite the advantage to know you have experience on your side right when you need it most. Complex problems begin to feel more manageable too.
The Perfect Opportunity to Let Go
One of the most challenging aspects of running a business is learning to let go. You know you can only do so much and that you’ll need a team behind you to accomplish your goals.
Hiring a virtual team offers the perfect opportunity for learning to let go, as scary as that can be. The great news is that once you leave the work in good hands, you discover freedom waiting on the other side.
You have the time to lead your business instead of feeling too overwhelmed with uncompleted tasks to take on that role. You also discover a much healthier work/life balance while enjoying the progress you see in your business.
Is Hiring a Virtual Team a Smart Move for Growth in Your Business?
It very well may be. It’s also possible you could use some support with leading remote teams. In that case, an online business manager can help with your virtual project management needs. The best virtual assistant companies will provide a variety of services, tailoring to what works best for your business.
If you’d like to learn more about how Smart to Finish can help you grow your business through virtual teams, please feel free to get in touch. You’re also welcome to schedule a free 30-minute consultation to see what specific strategy would work best for your business.
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