The Best Email Marketing Service: Is a Virtual Assistant the Answer?

The Best Email Marketing Service: Is a Virtual Assistant the Answer?

Wondering what the best email marketing service for your business is? You have email marketing that needs to get done. The time demands, however, can sap the strength you and your staff require to meet daily customer needs. Still, it has to happen.

Yes, growing your customer base is critical. No, you don’t want to lose existing customers because you can’t keep up with their needs while sinking time into email marketing.

What can be done if you’re facing a similar challenge? A virtual assistant, or better yet, a virtual assistant team may be the answer to your web marketing struggles. Here are a few of many reasons why the best email marketing service for your business may be provided by a virtual assistant.

Help Creating Your Email List

Deciding who is and isn’t a good lead for your email marketing strategy can be time consuming. From qualifying leads to compiling them in a coherent manner, there’s plenty of work to be done.

You also may need to upload info from potential clients or customers who signed up manually during a marketing event or exposition. These contacts can then be added to a spreadsheet and eventually to your platform. A skilled marketing assistant can help you get your email list in working order. That way, your campaign will run smoother and reach the correct demographic.

Email Templates Created by a Virtual Assistant

Your business’s email marketing campaign can get stuck in the mud before it ever gets going without the creation of quality email templates. Worse yet, those templates won’t convert like you’d hoped if they’re “thrown together”.

A virtual assistant or virtual assistant team can help you to create winning templates that score big leads. Text, font and graphics all need serious attention but it takes more than that. You need email templates that speak to your customers’ pain points and encourage them to take action.

Scheduling and Sending Emails

Once you’ve established your email list and created effective templates, it’ll be time for scheduling and sending emails. Your virtual assistant can work with you to decide on the best timing and frequency of your emails to maximize results.

Having help with email scheduling will eliminate your worry that you may forget to manually send those emails. Instead, they’ll just go out to your email list at the prescribed times.

Tracking Your Email Marketing Results Through Remote Assistance

Once you’ve put all that time into your email marketing strategy, you’ll definitely be interested in your results. Many platforms have inbuilt analytics systems for easy access to this information.

A virtual assistant can provide this research and compile relevant marketing summaries for your business. Things like measuring your click-through rates and comparing them with industry averages will be a cinch.

Analyzing and tweaking what days and times you received the best response rates will be easy as well. This research will enable your company to grow even more efficient at your email marketing efforts.

Do You Need Some Help with Your Email Marketing Campaign?

Smart to Finish strives to be the very best email marketing service available but that’s not all we do. We have an entire team of virtual assistants who can help you with a variety of services. You and your staff likely have enough on your plate already. Our virtual assistants can help you every step of the way.

Do you have more specific questions related to your industry type and our email services? If so, you can schedule a free 30-minute consultation to get a better idea of what we can do for you.

Can a Virtual Assistant Help with My Program or Product Launch?

Can a Virtual Assistant Help with My Program or Product Launch?

Whether you’re about to begin a program or product launch, this is an exciting time for your business. Every company out there loves growth, after all. But that doesn’t mean these seasons are close to a cakewalk. Those growing pains (although good in the long run) can cause significant stress for everyone at your company.

What’s to be done? Well, preferably something that doesn’t mean missed family time, your already busy staff becoming stretched too thin or your health taking a hit.

You don’t necessarily want to hire new staff for this transition. It would be expensive and take too much time to train them. Plus, you may not have work for those new employees once your daily routine returns to normal.

That’s where a virtual or admin assistant can be a big help. You get to hire an on-demand expert who’s already experienced at helping businesses with potentially stressful transitions such as a new product launch.

Help with Your Program or Product Launch

There are a variety of ways a VA team can help with your program or product launch plan. Tons of moving parts are involved in these launches and the needs of every company look a little different. A good virtual assistant team is able to quickly adjust to the unique personality of your business and bring you quick relief.

That said, common themes run through most launches. Here are some of the most desired tasks a virtual assistant team can help with during these transition points:

A Virtual Assistant Can Help with Your Pre-Launch Formula or Plan

No wise home builder would decide a foundation is a waste of time and just start building a home right on the dirt or sand. That would be a recipe for disaster. In the same way, careful attention to pre-launch planning for your business is a must.

You may still be stuck in the early stages of a launch. With all the other demands on you, the idea of even beginning the planning stage may seem overwhelming. Now isn’t the time for “shortcuts” that could come back to bite you later. This pre-launch phase is something that outside administrative support can help with so you can accomplish all that’s required.

Getting Your Opt-In and Sales Pages in Working Order

Sharing your unique vision with your clients or customers doesn’t just happen. That process can be time-consuming but you still need excellence in your opt-in, sales pages and other content such as press releases or blog posts.

A virtual assistant team can help you to problem solve, plan and deliver content that will bring in leads. Then, you’ll be able to focus on wowing your customers instead of the seemingly endless “nuts and bolts”.

A VA Team Can Help You Connect Your Funnels

Now that you have customer or client leads coming in through various means, you can’t afford to have any of them fall through the cracks. Your reputation is on the line and all aspects of your operation need to function at an optimum level.

A VA team can help you connect those sales funnels. Then, your customers and clients will receive excellent care, get the answers they need and many will convert into ongoing, loyal service and product seekers. And, those loyal customers will send you word-of-mouth referrals.

Manage and Test the Process Easier with an Office Assistant Team

Even after the pre-launch and launch phases are over, you know all too well that things don’t magically become “utopian”. There’s the need to keep perfecting that fledgling program or product to ensure success. An office assistant team can help you oversee this process and to quickly troubleshoot glitches that may arise.

Besides post-launch testing, a virtual assistant team can help you do some of that during the pre-planning and implementing phases to ensure fewer challenges once things are up and running.

What is a Virtual Assistant Team and How Can It Help?

We can provide the support of an executive administrative assistant and much more. A virtual assistant team can help you remotely with a variety of business needs. This type of team is highly skilled to bring about quality results. That frees you from having to come up with solutions that would take too much time to solve.

Interested in what a virtual assistance team can do for your company’s program or product launch? You can get in touch with Smart to Finish today and receive a free 30-minute consultation to find out more.

Marketing Management for Your Business: Is Email Dead?

Marketing Management for Your Business: Is Email Dead?

Want to start an email campaign as part of your marketing management strategy? If so, you want to be sure it’ll be effective before sinking a bunch of time and resources into your efforts. You’re not interested in strategies that could be obsolete before you even begin.

Word-of-mouth customers or clients are the “gold standard” for businesses. That said, most need other marketing efforts to keep the desired revenue coming in over the long haul.

Should part of your business marketing strategy include email? Or, is it dead on arrival these days? Let’s take a look.

Email Marketing Isn’t Dead

Although times are constantly changing, email marketing certainly isn’t dead. Forbes communicated this much in their recent article entitled, “Email is Not Dead, It’s Evolving.”

The “evolving” part would sum up any current type of business marketing quite well. More than ever, marketing strategies are changing, sometimes at breakneck speeds.

The article also shares that 59% of business-to-business marketers consider email their best strategy for generating revenue. In other words, email marketing is working just fine and a large segment of society continues to regularly use it.

It shouldn’t come as a surprise, then, that many businesses are open to seeking help with email marketing or other email services from outside companies. The high level of response received from this form of marketing makes that a no-brainer for many.

The Future May Not Be as Email-Heavy

So, will email phase out in the near future? It’s not likely anytime soon although Generation Z displays some aversion to it. This younger crowd gravitates towards communication on social media more than any other age group. In fact, some don’t even have an email account.
While that might sound unthinkable, like when we all started ditching our landline phones years ago for cells, some of it makes a lot of sense.

First, messaging through social media (at least for now) cuts down on time spent erasing spammy or irrelevant communication. Secondly, it allows those interacting to find out more about each other through profiles and media, making it more personal than email.

It’s Always Good to Vary Your Marketing Management Efforts

While email marketing, as we’ve seen, is an integral aspect of many of today’s marketing strategies, that doesn’t mean it’s the only one. Often, the best marketing plans involve several different types working together.

That could be anything from social media marketing like LinkedIn, direct mail, email or more. Just like cross-training leads to a stronger body, a varied marketing plan will likely help to keep things stable and strong for your business.

Plus, if one marketing attempt suddenly falls flat, you’ll already be implementing other forms.

Need Some Help with Marketing Management for Your Business?

The reality is that marketing management can eat up a lot of time that your business needs for other tasks. It could be smart to outsource your marketing in that case. The best email marketing service can provide a varied repertoire of marketing possibilities.

Our team at Smart to Finish can help with email marketing and a number of other internet marketing strategies. And the good news is you won’t need to chase clients or customers anymore. Also, you’ll be able to focus more on building relationships with people who are already interested in what you have to offer.

If you’d like to learn more about our marketing management services, we’d be happy to chat with you. You can schedule a free consultation with us.

Work-life Balance

Work-life Balance

“You will never feel truly satisfied by work until you are satisfied by life.” – Heather Schuck

Maintaining a healthy work-life balance is a crucial element to both business success and personal happiness. For entrepreneurs, this is often easier said than done. Work time tends to spill over into personal time, and the line of separation between the two becomes blurred. Surprisingly, the key to managing both can often be boiled down into two simple words of advice

Schedule it

As a successful business owner, you likely already plan out much of your work day in advance. Whether you maintain your own schedule or delegate projects to a virtual assistant (VA), the simple act of carving out time for necessary tasks sets you up for effective time management.

Although this seems so basic to essential business functioning, it is often lost when it comes to planning our personal lives. Grocery store trips, exercise, relaxation, or time away is not treated with the same level of priority (or may feel silly to schedule on a calendar).

We make the mistake of assuming we will find the time to handle these functions as they arise. For an already stretched-thin business owner, that time can be few and far between!

 “You will never find time for anything. If you want time, you must make it.”

Charles Buxton

Creating time

For personal health, family, fun and relaxation is essential for a healthy work/life balance. Regardless of its appeal, this notion can feel intimidating (or impossible) to an entrepreneur who is already bogged down with more than they feel they have time to manage. They may wonder “how can I commit to scheduling personal time, when I am short on work time the way it is? What about the spontaneous challenges that are bound to arise?”

If you find there are simply not enough hours in the day, perhaps it’s time to consider hiring an assistant.  

“You can do anything, but not everything” – David Allen

As a business owner, giving up (some) control of the reigns can be the most difficult – and most profitable – decision you make. By allowing yourself to focus on your strengths, you can increase growth and profitability while delegating everything else to your VA. A quality virtual assistant or team of virtual assistants can handle anything from marketing and growing your business, social media, SEO, administrative tasks, customer service, accounting, website design, and more. While you maintain control over all executive decisions, your VA acts as your right hand: keeping everything running smoothly.

By freeing up space on your calendar and scheduling times to focus on personal health, relaxation and family commitments, you are able to keep a properly balanced life – offering your best self to your clients, business, colleagues.

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales.

The problem is choosing the most effective type of content and presenting it in an attention getting manner.

Here are some tips on choosing the most effective content for your content marketing.

  1. Point out the competition’s mistakes. People, in general, want to avoid painful experiences as much as possible. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top ten lists on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors here!!  That’s not professional (or nice). Instead, use general statements and point out what makes your company better than others.
  2. Give out industry “secrets.” They are not really secrets but if you let people think they are then their trust in you grows. Create content with bulleted lists showing how to do things faster and easier or how to make something work better. People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information.
  3. Organize it for them. One of the biggest hurdles for some people is the organization of certain things. Do the work for them by giving them plans and ways to organize things to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it and repay you with their business.
  4. Answer common questions. When you’re discussing a common problem or situation, people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It gives them the impression your company truly cares about them and their needs because you’ve taken the time to learn what they want or need.
  5. Latest trends reports. This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.

Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.

Making use of a virtual assistant writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty. The Smart to Finish team can help you create content and update your blogs and newsletters. Let’s talk 🙂

Amp up Your Infusionsoft App

After using Infusionsoft for awhile, you’ll soon learn that to make the most out of the application you’ll need some additional tools. Below are just a few of the add-ons that the Smart to Finish Team recommend and can set-up for you too!

Graphly

If you need better reporting and quality business metrics, this app is for you. By adding Graphly to Infusionsoft you’ll be able to make better decisions for your business. Here are just some of the reports available:

  • Value reports: You can determine how much your new buyers spend and how much you spent to acquire them. You can use this data to ensure you’re getting the right new customers, the right way.
  • Lead source: You can see which lead sources generated sales of a particular product and/or view the net income of each lead source. This will help you determine where to spend your time (and money!) marketing.
  • Campaign email stats: Easily see the opens, clicks and conversions for every email in a campaign. How nice would it be to see at-a-glance what emails are really driving your conversions?

Imagine having your Infusionsoft dashboard look like this:

Graphly

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