Work-life Balance

Work-life Balance

“You will never feel truly satisfied by work until you are satisfied by life.” – Heather Schuck

Maintaining a healthy work-life balance is a crucial element to both business success and personal happiness. For entrepreneurs, this is often easier said than done. Work time tends to spill over into personal time, and the line of separation between the two becomes blurred. Surprisingly, the key to managing both can often be boiled down into two simple words of advice

Schedule it

As a successful business owner, you likely already plan out much of your work day in advance. Whether you maintain your own schedule or delegate projects to a virtual assistant (VA), the simple act of carving out time for necessary tasks sets you up for effective time management.

Although this seems so basic to essential business functioning, it is often lost when it comes to planning our personal lives. Grocery store trips, exercise, relaxation, or time away is not treated with the same level of priority (or may feel silly to schedule on a calendar).

We make the mistake of assuming we will find the time to handle these functions as they arise. For an already stretched-thin business owner, that time can be few and far between!

 “You will never find time for anything. If you want time, you must make it.”

Charles Buxton

Creating time

For personal health, family, fun and relaxation is essential for a healthy work/life balance. Regardless of its appeal, this notion can feel intimidating (or impossible) to an entrepreneur who is already bogged down with more than they feel they have time to manage. They may wonder “how can I commit to scheduling personal time, when I am short on work time the way it is? What about the spontaneous challenges that are bound to arise?”

If you find there are simply not enough hours in the day, perhaps it’s time to consider hiring an assistant.  

“You can do anything, but not everything” – David Allen

As a business owner, giving up (some) control of the reigns can be the most difficult – and most profitable – decision you make. By allowing yourself to focus on your strengths, you can increase growth and profitability while delegating everything else to your VA. A quality virtual assistant or team of virtual assistants can handle anything from marketing and growing your business, social media, SEO, administrative tasks, customer service, accounting, website design, and more. While you maintain control over all executive decisions, your VA acts as your right hand: keeping everything running smoothly.

By freeing up space on your calendar and scheduling times to focus on personal health, relaxation and family commitments, you are able to keep a properly balanced life – offering your best self to your clients, business, colleagues.

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales.

The problem is choosing the most effective type of content and presenting it in an attention getting manner.

Here are some tips on choosing the most effective content for your content marketing.

  1. Point out the competition’s mistakes. People, in general, want to avoid painful experiences as much as possible. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top ten lists on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors here!!  That’s not professional (or nice). Instead, use general statements and point out what makes your company better than others.
  2. Give out industry “secrets.” They are not really secrets but if you let people think they are then their trust in you grows. Create content with bulleted lists showing how to do things faster and easier or how to make something work better. People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information.
  3. Organize it for them. One of the biggest hurdles for some people is the organization of certain things. Do the work for them by giving them plans and ways to organize things to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it and repay you with their business.
  4. Answer common questions. When you’re discussing a common problem or situation, people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It gives them the impression your company truly cares about them and their needs because you’ve taken the time to learn what they want or need.
  5. Latest trends reports. This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.

Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.

Making use of a virtual assistant writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty. The Smart to Finish team can help you create content and update your blogs and newsletters. Let’s talk 🙂

Amp up Your Infusionsoft App

After using Infusionsoft for awhile, you’ll soon learn that to make the most out of the application you’ll need some additional tools. Below are just a few of the add-ons that the Smart to Finish Team recommend and can set-up for you too!


If you need better reporting and quality business metrics, this app is for you. By adding Graphly to Infusionsoft you’ll be able to make better decisions for your business. Here are just some of the reports available:

  • Value reports: You can determine how much your new buyers spend and how much you spent to acquire them. You can use this data to ensure you’re getting the right new customers, the right way.
  • Lead source: You can see which lead sources generated sales of a particular product and/or view the net income of each lead source. This will help you determine where to spend your time (and money!) marketing.
  • Campaign email stats: Easily see the opens, clicks and conversions for every email in a campaign. How nice would it be to see at-a-glance what emails are really driving your conversions?

Imagine having your Infusionsoft dashboard look like this:



Slow summer? Tune Up Your Infusionsoft

It’s that time again – the Summer slow down. Many entrepreneurs experience a business slump as their communities take time to relax and vacation with families. It’s tempting to join the lazy days of Summer but now is the perfect time to get your business ready for the busy season right around the corner. Use this time to plan your future launches, tighten your business processes and cleanup your systems. If you’re an Infusionsoft user, it’s the perfect time to tune-up your application so it’s running smoothly and working hard for you so you don’t have to! Take time to perform these 5 tasks so you’ll finish the year strong:

1. Organize Tags

The beauty of Infusionsoft is that it allows you to create as many tags as you want so that you can properly segment your list. The bad thing is that you have most likely created a TON of tags and some you may not even remember why you created them at all! Take time to run a report of all your tags and their categories. Go through the list and delete what you aren’t using. CAUTION: tags can control automation in your application; so don’t delete a tag unless you’re sure it’s not being used to trigger something. The Smart to Finish Team can review and clean-up your tags, perform this task regularly so it’s not a big job and better yet, set-up a tagging structure so your tags are always organized!

2. Update Legacy Items

If you have old follow-up sequences, web forms, and/or campaigns, take time to put those into the new campaign builder. That way your emails will be mobile-ready and you can use new features to further automate your systems. If you want to enjoy your Summer, the Smart to Finish Team can create these updated campaigns for you while you lounge by the pool!

5 Reasons Why Infusionsoft is Good for Your Business

Infusionsoft is a leading CRM and email marketing software for small business. It is one of the most popular applications on the market and more and more small business owners are using it to improve their marketing every day. Why is it so popular? Here are 5 reasons why Infusionsoft is good for your business:

1. Email Marketing that Works

Did you know that on average it can take anywhere from 5-12(!) touches from you before a lead turns into a customer? Do you have time to personally email everyone on your list this many times? Of course not! Infusionsoft does this work for you – automatically. Plus, these communications are targeted so your leads and customers are getting the information from you they actually want. This saves you time, helps you build better relationships and prevents the dreaded unsubscribe.

2. Know More About Your Leads

Infusionsoft tracks where your leads are coming from so you can leverage that information. At any time you can run a report to see where your leads originated, how many sales you have from those lead sources and more. For example you may discover the majority of your leads are from Facebook, so you can decide to place more effort on your Facebook marketing and less on a channel that isn’t performing as well. (more…)

3 Benefits of Hiring an Infusionsoft Professional

Infusionsoft is an all-in-one marketing solution. It can handle everything from automating your marketing, to taking payments online, and so much more. If you want a software that will help you capture more leads, increase your conversions and take you less time, Infusionsoft is the solution. However, it is not the easiest software to learn. Hiring an Infusionsoft professional will help you leverage all of its capabilities and bring you these three benefits too:

1. Increase Your Revenue: Infusionsoft isn’t “just” a CRM; it’s a marketing tool for small business. As such, you not only need someone to help set things up for you, but also someone who understands marketing. An Infusionsoft professional takes your marketing vision, provides input and advice and then sets everything up the best way for YOUR business. As professional we know the in’s and out’s of Infusionsoft and how to use it to optimize your marketing funnels and create a full automated marketing system that ultimately brings you more revenue.