Today we’re going to talk about one of the most popular questions I get as a Product Launch Manager… when to start planning your product launch?
When it comes to launching your online program or product, timing is everything. You want to make sure you’re not starting too early, not too late, but just right (sound familiar??). Finding the perfect timing is about as easy as finding a needle in a haystack. But not to worry 🙂 I’ve got some tips to help you figure out when to start planning your next launch.
First things first, don’t wait until the last minute to start planning your launch.
Trust me, I’ve been there, and it’s not fun for anyone on your team (including you!). You don’t want to be scrambling to put everything together at the last minute. Give yourself plenty of time to plan, strategize, and execute.
But how much time is enough time? Well… that is really going to depend on the complexity of your product launch. If you’re launching a brand new program or product, you’ll need more time to do some list building and build up buzz and anticipation (or seeding as it is called). On the other hand, if you’re launching a something you have done before, you might not need as much lead time.
Typically I recommend giving yourself at least three to six months to plan your product launch. This will give you enough time to create your marketing strategy, develop your messaging (or even tweak a few things from a previous launch), and build up excitement around your launch.
Of course, there are always exceptions to the rule, again, depending upon the complexity of the launch. Working with a Product Launch Manager you can start ahead and plan out your dates to allow plenty of time for ease and flow – and keep you and your team happy 🙂
Remember, there’s no one-size-fits-all answer when it comes to timing your product launch. But with a little bit of planning and a lot of flexibility, you’ll be well on your way to a successful launch.
Looking for a Product Launch Manager? We can help – let’s chat!