Today we’re going to talk about one of the most popular questions I get as a Product Launch Manager… when to start planning your product launch?
When it comes to launching your online program or product, timing is everything. You want to make sure you’re not starting too early, not too late, but just right (sound familiar??). Finding the perfect timing is about as easy as finding a needle in a haystack. But not to worry 🙂 I’ve got some tips to help you figure out when to start planning your next launch.
First things first, don’t wait until the last minute to start planning your launch.
Trust me, I’ve been there, and it’s not fun for anyone on your team (including you!). You don’t want to be scrambling to put everything together at the last minute. Give yourself plenty of time to plan, strategize, and execute.
But how much time is enough time? Well… that is really going to depend on the complexity of your product launch. If you’re launching a brand new program or product, you’ll need more time to do some list building and build up buzz and anticipation (or seeding as it is called). On the other hand, if you’re launching a something you have done before, you might not need as much lead time.
Typically I recommend giving yourself at least three to six months to plan your product launch. This will give you enough time to create your marketing strategy, develop your messaging (or even tweak a few things from a previous launch), and build up excitement around your launch.
Of course, there are always exceptions to the rule, again, depending upon the complexity of the launch. Working with a Product Launch Manager you can start ahead and plan out your dates to allow plenty of time for ease and flow – and keep you and your team happy 🙂
Remember, there’s no one-size-fits-all answer when it comes to timing your product launch. But with a little bit of planning and a lot of flexibility, you’ll be well on your way to a successful launch.
Looking for a Product Launch Manager? We can help – let’s chat!
It’s inevitable. As a small business owner, you will wear many, many hats.
Customer Support Manager
Technical support staff.
But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage. And Customer Support.. well without Customers, you have no business!
Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.
To effectively grow your business (and keep your sanity) it is important you learn how to work smarter and how to best use your time, by following these 2 very important tips.
Start by Prioritizing Your Daily Tasks
We all have different skills and sweet spots when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping, while someone else enjoys the numbers game and doesn’t like dealing with the help desk. But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them every single day.
Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you know where a task falls on the grid, you’ll immediately know what you should be working on. For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
So before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. But by making a conscious effort to organize and prioritize your days and delegate, you’ll find it’s a lot less stressful and overwhelming to manage your small business.
We also recommend delegating to a team that has a variety of support services, like Smart To Finish. We have helped our clients grow their businesses, for almost 2 decades now, just by delegating tasks such as customer care, email marketing management and much more!
The producers of Your Life Arizona asked our founder, Amber Miller, to discuss delegation as it relates to busy moms!
In this clip that aired April 25th on Channel 3 in Phoenix, Amber discusses delegating tips that moms – and anyone – can use to make their lives easier.
In this segment which aired April 9, 2018, on Arizona Daily Mix in Phoenix, Smart to Finish Office Solution’s CEO, Amber Miller, discusses how her business got started and tips to making delegating a priority at work and at home!
Guest Post by Jeanna Gabellini
I’ve been called a control freak, multitasker, goofball, magnificent manifester, and just plain ole freak. I can relate to all of them. However, the one that used to really irritate me is when someone said I wasn’t a good delegator.
Why? Because I see how often it doesn’t even occur to me to ask for help. I’m used to figuring stuff out with my Inner Business Expert (aka Divine Guidance) or whoever is coaching me. After years of being single and a solo-entrepreneur I created a bad habit of handling everything myself.
I cured myself once I had kids. My time and energy was poured into feeding, bathing, cuddling, playing, and cleaning up after my boys. I realized quickly that the only way to stay sane was to expand my circle of support.
There is no way to generate a huge increase in revenue, and sustain it, if you’re not tapping into the expertise and support of other people. Even if you have a GREAT team and you think you ask for help often, see how much more support you could receive!
- Who could help me do this better, easier, and faster?
- Who could help put a unique spin on my idea?
- Who could challenge my beliefs/story on this topic?
- Who could introduce me to more ideal clients?
- Who could help me get the word out about my products, programs, and services?
- Who does social media, marketing, websites, or systems really well?
- Who could assist me in the office or house with the stuff I can’t get to?
- Who is a great leader?
- Who is awesome at brainstorming?
- Who would support me in getting WAY outside of my box?
- Who makes me feel good?
Challenge yourself to come up with at least 5 people for each question.
Next, ask yourself, “If I had full permission and knew I’d be seen in a positive light, what would I ask for specifically?”
Check in and see if you’re playing it safe. You want to ask for help so that you can dramatically increase the quality of your life and the amount of abundance you experience.
Imagine that being selfish was really about self-love or being self-full (which it is).
Now it’s time to ask! What’s the best way to ask, especially if you’re not in a position to pay for help?
Simple. From your heart. You don’t have to promise to do something in return. If you know you can be of service to them and you feel inspired to offer that service, by all means do it. However, it’s not critical in this process.
When you have an idea, you’ll always have access to the resources, people, and money to actualize it. But you have to take the first step.
Asking for help is the easiest way to get from where you are to somewhere even better.
And if you get stuck on who and how to ask… ask your Inner Guidance for help. 😉
Jeanna Gabellini is a Master Business Coach who makes it effortless and exciting for conscious entrepreneurs to attract all the clients they want without doing more, working more, or marketing more. Grab her FREE audio on dialing in your biz here: http://masterpeacecoaching.com/freecd