Marketing in the digital world is a whole different ball game compared to competing with your local market. How in the heck does a small business compete with those huge corporations who have teams of marketing people dedicated to making the company more prominent than you? It can seem like an impossible task, but we’re here to tell you… it’s not.
In fact, there is A LOT you can do to boost traffic to your website. If we told you about all the ways, the blog post would never end. We’re going to hit you with three things we think will grab you that new traffic in no time. So, without further ado…
1. Build An Email List
Didn’t know you could boost traffic through an email list did ya? Newsletters are actually a really great way to promote your website. Make sure to add a sign up form on your website and encourage your customers to sign up. Use the newsletter to promote new sales, events, and guess what, stuff on your website!
2. Blog Like Crazy
Content is king and honestly, he’s always going to rule. If you want spiders crawling your website, you need to post high quality content and post it often. We recommend at least getting one blog up a week if not more. You can talk about anything… industry news, new products or services, how your company is impacting your community, how to articles, the list goes on. Not sure what to post about? Shoot us a note – we’ve got lot’s of topic ideas for you.
3. Optimize Your Site For SEO
All that content you’re posting isn’t going to do you any good if it’s not optimized for search engines. There’s no point in trying to manipulate search engines these days. Your main focus should always be to make your website as readable as possible for robots crawling your site. Run reports frequently with tools like Google Analytics and Search Console. They can help you find issues with your site so you can optimize the heck out of it to get better results.
Are you looking for some other ways to boost traffic to your website? Like we said above, we’ve got a plethora of ideas. Just shoot us a note and lets get talking. Small business to small business, we got your back.Read More
Utilizing the services of a virtual assistant can save you hours of time a week to focus on the more exciting aspects of your business. But what do you even give your VA to work on? Depending on who you’re working with, virtual assistants can handle tasks as simple as updating spreadsheets to basically running your whole business for you online.
If you’re looking for ways to cut down on your workload and utilize the talents of your assistants, try giving them these 5 things to do on a weekly basis.
- Social Media Updates
Why spend your precious time writing and updating all of your social media accounts when you can have someone do it for you? Spend that extra free time making connections face to face.
- Email Management
Virtual assistants can be white labeled, which can be super handy if you need someone to manage your email customer service accounts. Have your VA connect with your customers for you.
Sick of trying to manage your company calendar? Your personal calendar? Most virtual assistants can handle this tedious task for you.
- Online Research
Need to gather some information for a new product, new competitor, new laws in your industry?? Send your virtual assistant on the hunt for you.
- Data Entry
We know you hate tedious tasks that take up your precious time. Data Entry is one of those things. There’s no reason for you to focus on adding information when you should be focusing on how to reach more clients. Hand the tedious tasks off!!
Our team of virtual assistants can accomplish a lot more than what’s on this list. If you’re interested to see how we can help grow your business and save you time in the long run, give us a shout out. Have some other ideas on what you can give to a virtual assistant?? Please share with us in the comments below!Read More
Did you know that you could add audio to your WordPress images? We had no idea until we stumbled upon this little gem of an article the other day talking about adding audio to images… Say what?! This feature gives users the option to play short audio clips on selected images while browsing your site. Cool huh?
Think of the possibilities! You could add short stories giving background information about the image, showcase a product or service, simply add music, create a how-to clip about a specific step in a procedure, really…we could go on all day.
So I’ll just start with how to get started…
How to Add Audio To Images Using WordPress Editor
If you use WordPress Editor, all you need to do is install and activate Audio Story Images. Once the plugin is activated, all you need to do is:
- Upload an image and audio file to your media library. (Make sure you are in LIST view, not GRID view).
- You should see a column for “Audio Story”. Click “Attach” next to any image you would like to add audio to. Select the audio track using the radio buttons on the popup and click “Select”.
- Insert image into page using normal “Add Media” button in the WordPress editor.
- Publish page and test!
How to Add Audio to Images Using Divi
The process is a little more complicated with Divi, but once you get the process down, it’s really not much different than the WordPress Editor process. Really, there’s one additional step. lol.
- Follow steps 1 and 2 from WordPress Editor instructions above.
- Add a normal text module to the page and use the “Add Media” button to insert the image.
- Save the image module and update the page. You will not see the audio image in preview mode so you will need to publish to see it.
- Publish the page and test!
That’s it folks! We would really love to hear how you plan to use this cool new feature in the comments below. If you find yourself in brain overload, shoot us an email and we can help you figure it all out together.Read More
If you’re trying to run a small business with little help, then you know how overwhelming things can become. Most of the time financial resources come into play, or people feel they can complete projects quicker themselves. The truth of the matter is if you ever want to succeed in business, you’re going to need to delegate.
When you hire a virtual assisting team to help run your business, you’re hiring a team of professionals that will most likely complete a job quicker and more efficiently. In addition, allowing a team to take over all of your administrative, web marketing, and web development tasks will save you a lot of money in the long run. This allows business owners to get back to what they do best, bringing in new customers and expanding their business.
Here are three tips on how you can delegate successfully:
- Figure out what you’re willing to delegate
When you’re first starting out, you should consider assigning smaller tasks and work up to the larger, more complicated tasks. This will give your virtual assisting team time to learn your procedures, policies, and way of doing things.
- Pick the right person for the job
Find out the strengths and weaknesses of each of your team members and pass along projects to those you believe are the best fit for the job. A couple of things to look for in virtual assistants include; confidence, self-motivation, and able to work without constant supervision.
- Make sure you communicate CLEARLY!
This is probably the most important key to great delegation. No matter what the task, always be upfront about expectations, deadlines, and provide all of the information the team or person will need to complete the goals for the task. Communication should be clear and concise — the more direction you give your team, the better your chances of them coming back with exactly what you wanted.
Delegating in business is critical to your success. Set yourself up for the future by investing in yourself now. Get started with an experienced virtual assistant team like Smart to Finish that can make your business succeed and your life a little easier.Read More
Once you have a site up and running, your next task is to entice people to sign up for your email list, membership sites, or buy your products/services. There are several ways you can do this and it is a good idea to try each of these methods to maximize your signup rate. Below we’ve included 5 ways you can effectively get people to sign up.
• Sell to your list
If you have a list, hopefully they are already accustomed to buying things from you. Current customers are a very powerful thing when it comes to selling new products or services. They’ve already bought from you before which means they’ve trusted your brand before — who is stopping them from trusting you again?
• Create a list
If you don’t have a list set up – work to create one. Offering free goodies in exchange for emails is a sure fire way to building an email list. Write an ebook about a topic in your niche market – something that will enrich your customers in some way.
• Sales page
You’ll definitely need to create a sales page (also called a landing page) to direct traffic to. If the sales page is highly effective then all you need to do is direct more traffic to the page to get signups. Test test test and review!
• Market the sales page
This may seem obvious but once the sales page is up and running, you’ll want to market it using any means you can think of. You can put a link for it on your blog or website, use social networking, email and content marketing, etc. Basically, employ any means you’d use to market a standard website.
• Start an affiliate program
This one is really fun. Once you get the affiliate program up and running, just start an affiliate program. This means that other people will promote your landing page to their lists and you’ll reach a wider range of people. Granted, it will cut into your profits but this is an easy way to get people coming to your site.
This list of ways to get people to sign up for the site is by no means complete. If you can think of other methods, by all means use them and share them in the comments below! Contact us if you could use a couple other ideas on getting people to sign up for you stuff!Read More
Are you looking for other ways to increase profits using the web? Aren’t we all? One thing to consider is starting a membership site. It’s really quite simple… set up a website, charge a monthly fee, offer your customers awesome content, keep it running, aaaaaand profit. Ok – maybe there’s a little bit more to it than that, so that’s why we’ve got this handy list of benefits to owning a membership site.
• Dominate the competition in your niche
If you have a membership site, you’ll stand out amongst the people who have a score of e-books but nothing else to offer their customers.
• Get more money out of your list
You may have heard that “the money is in the list”. And, you’ll want to get as much money from your list members as you can. A membership site is the perfect way to do this.
• Increase customer loyalty
If your site has great content and you respond promptly to all queries, a membership site will increase customer loyalty a lot better than selling individual products. This is because the customer will feel as if you’re more accessible.
• Develops a sense of community
Membership sites that have a forum help encourage a sense of community. So not only do the members interact with you, but they can interact with each other. This is a good selling point and a benefit for the owner of the site because it is another thing that will help increase your customer’s loyalty.
• Great way to build a list
If you want to start a free membership site, or offer portions of your membership site for no cost, it can present an effective way to build a list.
• Develop passive income
Although internet marketing is a great career, the money can be a little unstable. A membership site is a good way to not only make more money, but to make the income you do bring in a lot steadier.
• They don’t need to be complicated
A lot of people assume that a membership site is complicated. Not necessarily. There are plenty of options that are simple, such as exclusive content delivered via autoresponder.
Back to that profit, let’s look at the math… say you have a membership site that offers exclusive content related to your niche. If you charge $19.95 a month and have 100 subscribers, that translates to nearly $2000 profit and all you needed to do was refresh the content and make sure the site is running properly.
Not a web person? Or a writer? We can help you with both. Shoot us a note at Smart to Finish – we can build, maintain, and market your new membership site and really make it a seamless process.Read More