Your Hire Strategy: 3 Steps to Hire the Best Employees

Your Hire Strategy: 3 Steps to Hire the Best Employees

You’ve probably heard it all by now when it comes to developing a hire strategy. Some things you’ve tried have panned out great. Others? Well, quite the opposite. Every single business out there goes through similar challenges.

For obvious reasons, it’s wise to continually hone your hiring solutions. Few aspects of your business can increase revenue and deliver outstanding results as building the right staff can. The negative flip side of that is equally true.

Knowing how to hire will also have a huge impact on whether your staff are happy at your organization. If they feel valued by the team you build, they’ll stick around. If not, they’ll walk. In light of that, here are some things to look for when hiring.

Make Sure Your New Hire Will Be Compatible

Your prospective employee may be an uncontested all-star when it comes to their job performance and abilities. That doesn’t make them an automatic shoo-in for the position, however. You’ll also need to judge their compatibility with your existing employees. 

Think about how much it cost to develop the staff you already have. Now imagine if this newcomer frustrated your valued workers so much that they stopped giving their best, or showing up or to the point they called it quits. This is all the more crucial for supervisory positions. As the saying goes, “People don’t quit bad jobs. They quit bad bosses.”

If you hire the right person, you’ll add another reason for your employees to show up for work every day. If not, you’ll have created a dark cloud when it comes to morale. It’s best to work together as a team to decide if compatibility exists in a job candidate to get a balanced perspective when hiring.

Check Their Social Footprint

Digging into someone’s online social activity when hiring isn’t considered “creepy” like it once was. Heck, people even check someone’s social footprint before going on a date. And these days, who can blame them?

Take a close look at your potential employee’s social activity. It’s entirely possible that a minute’s glance will tell you to move on to the next candidate. However, it’s equally possible you won’t want to move on to the next candidate after doing some searches.

Asking personal questions won’t get you anywhere, and could be awkward and uncomfortable for both parties. Rather, you or your human resources team should be analyzing the candidates’ presence on social media,” says Steve Olenski in his Forbes article entitled, “6 Tips for Hiring the Right Employee.”

Assess Their Ability to Persevere

Sure, you need someone with the right skills who’s a fast learner but you need more than that. You’re looking for a candidate who can handle setbacks and adversity. Because sometimes one’s workload can knock the wind out of them on the bad days. 

You need a staff member who’ll keep going when things get tough. Challenges are inevitable but can be overcome by a worker with persistence. What are you specifically looking for? More than anything after you have the correct skillset, you’re searching for a positive attitude.

This skill isn’t taught in any school yet is, nonetheless, essential. Perseverance only comes about through disappointment and setbacks. Failures are inevitable for everyone. The choice to continue the trudge to success despite failure is what separates the truly successful from the rest of the pack. 

Find someone who’s determined and who won’t give up while maintaining their optimism and you’ll have a winner. Hire them quickly before someone else does!

Could You Use Some Extra Help with Your Hire Strategy?

A good hire doesn’t just happen. Recruitment and the hiring process are a painstaking process well worth the effort. Knowing how to hire is only half the battle, however.

Sometimes your current staffing demands make it hard to devote the time needed to add to your team. If this struggle sounds all too familiar, Smart to Finish can help you with this process. Our team has experience making sure your next hire is the smart hire.

We know firsthand that the right staff makes all the difference in a successful business. That’s why we’ve learned how to recruit and pass that good hire on to you. After all, when you’re successful, so are we.

Do you have additional questions about how we could help to make your hiring a big win? We’d love to interact more with you through a free consultation.

Work-life Balance

Work-life Balance

“You will never feel truly satisfied by work until you are satisfied by life.” – Heather Schuck

Maintaining a healthy work-life balance is a crucial element to both business success and personal happiness. For entrepreneurs, this is often easier said than done. Work time tends to spill over into personal time, and the line of separation between the two becomes blurred. Surprisingly, the key to managing both can often be boiled down into two simple words of advice

Schedule it

As a successful business owner, you likely already plan out much of your work day in advance. Whether you maintain your own schedule or delegate projects to a virtual assistant (VA), the simple act of carving out time for necessary tasks sets you up for effective time management.

Although this seems so basic to essential business functioning, it is often lost when it comes to planning our personal lives. Grocery store trips, exercise, relaxation, or time away is not treated with the same level of priority (or may feel silly to schedule on a calendar).

We make the mistake of assuming we will find the time to handle these functions as they arise. For an already stretched-thin business owner, that time can be few and far between!

 “You will never find time for anything. If you want time, you must make it.”

Charles Buxton

Creating time

For personal health, family, fun and relaxation is essential for a healthy work/life balance. Regardless of its appeal, this notion can feel intimidating (or impossible) to an entrepreneur who is already bogged down with more than they feel they have time to manage. They may wonder “how can I commit to scheduling personal time, when I am short on work time the way it is? What about the spontaneous challenges that are bound to arise?”

If you find there are simply not enough hours in the day, perhaps it’s time to consider hiring an assistant.  

“You can do anything, but not everything” – David Allen

As a business owner, giving up (some) control of the reigns can be the most difficult – and most profitable – decision you make. By allowing yourself to focus on your strengths, you can increase growth and profitability while delegating everything else to your VA. A quality virtual assistant or team of virtual assistants can handle anything from marketing and growing your business, social media, SEO, administrative tasks, customer service, accounting, website design, and more. While you maintain control over all executive decisions, your VA acts as your right hand: keeping everything running smoothly.

By freeing up space on your calendar and scheduling times to focus on personal health, relaxation and family commitments, you are able to keep a properly balanced life – offering your best self to your clients, business, colleagues.

Exciting Announcement: We’re Simplero Certified!

Exciting Announcement: We’re Simplero Certified!

We have been utilizing Simplero for some time now, and can attest to its ability to bring ease
and profitability to our clients. By packaging multiple systems into one source, Simplero
provides a software program that delivers all the Sales and Marketing functions an information-
based business needs. At Smart To Finish, we’ve assisted several of our clients to integrate this
service into their business – and we are delighted to announce that we are now officially
Simplero Certified!

What exactly is Simplero?
We think Simplero sums themselves up best when they say “Simplero gives you everything you
need and nothing you don’t”.

Some key features include:

  • Comprehensive email marketing
  • Tools for creating and selling infoproducts (PDF e-books, webinars, audio, video)
  • Built-in member sites
  • Fully customizable website (includes shop, blog, etc.)
  • Create landing pages, invoicing, affiliate programs, and more

Trying to decide if Simplero is right for you? Let’s talk! As certified Simplero consultants, we can
help you determine the best options for your business!

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

5 Tips for Choosing Effective Marketing Content For Your Blog Or Newsletter

Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales.

The problem is choosing the most effective type of content and presenting it in an attention getting manner.

Here are some tips on choosing the most effective content for your content marketing.

  1. Point out the competition’s mistakes. People, in general, want to avoid painful experiences as much as possible. Pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Top ten lists on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors here!!  That’s not professional (or nice). Instead, use general statements and point out what makes your company better than others.
  2. Give out industry “secrets.” They are not really secrets but if you let people think they are then their trust in you grows. Create content with bulleted lists showing how to do things faster and easier or how to make something work better. People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information.
  3. Organize it for them. One of the biggest hurdles for some people is the organization of certain things. Do the work for them by giving them plans and ways to organize things to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it and repay you with their business.
  4. Answer common questions. When you’re discussing a common problem or situation, people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It gives them the impression your company truly cares about them and their needs because you’ve taken the time to learn what they want or need.
  5. Latest trends reports. This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.

Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.

Making use of a virtual assistant writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty. The Smart to Finish team can help you create content and update your blogs and newsletters. Let’s talk 🙂

Four Ways To Use Webinars To Grow Your Business

These days, companies are finally starting to see the benefits of using webinars to grow their small business. Not only can webinars be used to generate revenue for themselves, but they can also increase awareness, minimize costs, and build trust with their audience. Below we’ve included four simple things you can do to get the most out of your webinars.

1. Build Brand Awareness & Trust

One of the best ways to build trust and show the real value of your company is to use live video in webinars. While content is great, it’s often one-sided. Webinars allow your customers to get engaged in the conversation live – giving them the opportunity to build rapoir and trust with your company.

2. Grow & Clean Your Mailing List

One of the most simple ways to grow your mailing list is to host a webinar. You can create new mailing lists from those who attended your webinars. If they attended a webinar of yours, they are more likely to engage in follow up content you send via email, making these mailing lists more responsive.

3. Increase Conversions On High Ticket Items

Using webinars to sell big ticket items has been proven to be extremely effective. During webinars, customers are given a chance to get to know you and your company. Building this relationship before asking them to spend a lot of money with your company will ultimately give you a better chance of selling them down the road.

4. Co-Host & Interview Authority Experts

A great way to become an expert in your field and draw in potential clients is to co-host and interview other authority experts in your field. You could do this at a sponsored event as noted in our 5 Simple Networking tips for Small Businesses, or turn it into a virtual webinar. You could even stream your live event, so those who are not in your area can join as well.

Need some help running your webinars? We do it all the time for our current customers. Shoot us a note and let us know what your needs are – we would love to help build up your webinar experience!

5 Simple Networking tips for Small Businesses

Are you wondering how you can put you and your business in front of more professionals in your industry? There are plenty of ways to do it without spending a fortune. We’ve compiled a list of five things you can start doing right away to help drive potential customers to your business.

1. Attend Networking Events

The quickest way to meet other professionals in your field is to get out there and attend networking events. If you get the opportunity to present at any of the events, do it! Contributing to the community often results in you being the first contact people think of when they’re in the market for an expert in your field.

2. Creat Your Own Event!

Take it one step further and create your own networking event! Come up with something simple that would attract other professionals in your industry and hold a monthly meeting. It would be as simple as hosting an hour meetup at your office or a local pub. You could talk about something related to the products you sell that would be interesting for other professionals to learn. Providing free information and putting yourself out there as an expert in your industry can really help draw in potential customers.

3. Sponsor and Lead an Organization

If you do the math, it’s actually a lot cheaper to sponsor different organizations than pay the per meeting cost. If your product or service is a good fit for some of the professional organizations near you, then sponsor them! You’ll get exposure at every meeting and everytime they communicate with their members. Take it one step further and lead your own organization. It’s the best way to get the most out of your organizations and connect with some bright minds.

4. Support A Cause

Customers love to hear how your business is helping the community around you. Support a local cause and do some good for both you and your community. Get involved in local charities, volunteer to help clean up the city, sponsor events, etc. It’s really not hard to get started, and everyone(including the earth) will reap the benefits.

5. Be Helpful and Stay in Touch

It’s hard growing a small business. If you come across something that’s really helped your business, share it with your industry. Becoming an industry expert and answering questions is a great way to find potential customers without putting in a lot of effort. Make yourself available by getting involved in social media and stay connected with your clients.

Are you still struggling to bring in potential clients? Shoot us a message or give us a call – we’ve got a whole list of ideas we can customize to your particular business.