by Amber Miller | Aug 31, 2017 | Infusionsoft
Running a business is sometimes like running a marathon. You have to train, prepare for “bad weather,” have a team to support you, understand your competition, pace yourself, and know that the impossible can happen when you put your mind to it.
You also need the right equipment. A marathon runner isn’t going to start a race without the right shoes, and you shouldn’t run your business without the right tools.
Infusionsoft, the leading sales and marketing software, is one of the tools you need to go the distance. It can help you automate your business and achieve real growth, too.
Here is a list of five ways Infusionsoft can help grow your business and put it ahead of the competition:
1. Behavior Marketing
When a customer opens an email, downloads your free offer, clicks a link, or even logs into your website, you should track that behavior and then USE it to market to them. You can follow up if someone doesn’t click your download, remind someone that you have important resources on your website, send more emails about an offer that someone has shown interest in, and more. Prospects are more likely to be turned into buyers when the sales messages they receive are relevant, and you are actually priming them for the sale. Infusionsoft makes this an easy and seamless process.
2. Upsell
The goal of a sales funnel is to get someone to make a purchase. Once they do, it’s always easier to sell to them again rather than converting a new customer. Using Infusionsoft, you can highlight a companion product to one the customer has already selected, or draw attention to related products, all with just a few clicks. In fact, statistics show that the probability of selling to a new prospect is 5% to 20%. The probability of selling to an existing customer is 60% to 70%. Imagine how your revenue can increase with just adding upsells and cross-sells to all of your products!
3. Testing
Are your marketing emails working? How do you really know? You have to test! By using Infusionsoft’s campaign builder, you can set up two different marketing email sequences that are each a bit different. Consider using different subject lines, changing the length of the content, including/not including images, or using different calls to action. After testing, review which emails have a higher open rate, more engagement (clicks/downloads, etc.), and better sales conversions. Then, take action on the results or even do further testing.
Note: it’s important to test one change at a time, check your results, and then test the next item on your list. By doing a bit of split testing, you’ll be able to improve your marketing emails and increase your sales. One recent client saw a 38% increase in sales conversions just by doing some basic split testing!
4. Update Your Marketing
If you’re stuck in a marketing rut, or aren’t even sure where to start, Infusionsoft provides pre-built marketing campaigns you can download and install – for FREE! With just a few clicks, you can create marketing campaigns such as:
- New custom welcome and nurture
- Birthday or anniversary greetings
- Automated event registrations
- Appointment reminders
- Follow-ups
- A Black Friday sale
One of our favorites is the Refer-A-Friend campaign. With just a few clicks, you can set up an easy way to ask for and collect referrals. By implementing just a couple of these campaigns, you can increase your revenue and reduce your marketing time and costs.
5. Track Your Leads
Do you know where your leads are coming from? Infusionsoft does! Using Infusionsoft’s lead source feature, you can track exactly where your leads originated. This can be the difference between making money and losing money on marketing that isn’t working. When you know exactly how much you’re spending on each marketing activity (Facebook, Twitter, events, etc.) and how much revenue you’re making from each one, you can make informed decisions about your marketing plan. Without knowing this information, you’re just playing a guessing game. Using this feature will allow you to cut marketing that isn’t working for you and spend more time in areas where you’re seeing real success.
So now that you know a few ways Infusionsoft can help grow your business, contact the Smart to Finish Team. Our Infusionsoft experts can help you map out a plan for your success.
by Amber Miller | Jun 30, 2017 | Blog, Infusionsoft
After using Infusionsoft for awhile, you’ll soon learn that to make the most out of the application you’ll need some additional tools. Below are just a few of the add-ons that the Smart to Finish Team recommend and can set-up for you too!
If you need better reporting and quality business metrics, this app is for you. By adding Graphly to Infusionsoft you’ll be able to make better decisions for your business. Here are just some of the reports available:
- Value reports: You can determine how much your new buyers spend and how much you spent to acquire them. You can use this data to ensure you’re getting the right new customers, the right way.
- Lead source: You can see which lead sources generated sales of a particular product and/or view the net income of each lead source. This will help you determine where to spend your time (and money!) marketing.
- Campaign email stats: Easily see the opens, clicks and conversions for every email in a campaign. How nice would it be to see at-a-glance what emails are really driving your conversions?
Imagine having your Infusionsoft dashboard look like this:
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by Amber Miller | Jun 23, 2017 | Blog, Infusionsoft
It’s that time again – the Summer slow down. Many entrepreneurs experience a business slump as their communities take time to relax and vacation with families. It’s tempting to join the lazy days of Summer but now is the perfect time to get your business ready for the busy season right around the corner. Use this time to plan your future launches, tighten your business processes and cleanup your systems. If you’re an Infusionsoft user, it’s the perfect time to tune-up your application so it’s running smoothly and working hard for you so you don’t have to! Take time to perform these 5 tasks so you’ll finish the year strong:
1. Organize Tags
The beauty of Infusionsoft is that it allows you to create as many tags as you want so that you can properly segment your list. The bad thing is that you have most likely created a TON of tags and some you may not even remember why you created them at all! Take time to run a report of all your tags and their categories. Go through the list and delete what you aren’t using. CAUTION: tags can control automation in your application; so don’t delete a tag unless you’re sure it’s not being used to trigger something. The Smart to Finish Team can review and clean-up your tags, perform this task regularly so it’s not a big job and better yet, set-up a tagging structure so your tags are always organized!
2. Update Legacy Items
If you have old follow-up sequences, web forms, and/or campaigns, take time to put those into the new campaign builder. That way your emails will be mobile-ready and you can use new features to further automate your systems. If you want to enjoy your Summer, the Smart to Finish Team can create these updated campaigns for you while you lounge by the pool!
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by Amber Miller | Jun 16, 2017 | Blog, Infusionsoft
Infusionsoft is a leading CRM and email marketing software for small business. It is one of the most popular applications on the market and more and more small business owners are using it to improve their marketing every day. Why is it so popular? Here are 5 reasons why Infusionsoft is good for your business:
1. Email Marketing that Works
Did you know that on average it can take anywhere from 5-12(!) touches from you before a lead turns into a customer? Do you have time to personally email everyone on your list this many times? Of course not! Infusionsoft does this work for you – automatically. Plus, these communications are targeted so your leads and customers are getting the information from you they actually want. This saves you time, helps you build better relationships and prevents the dreaded unsubscribe.
2. Know More About Your Leads
Infusionsoft tracks where your leads are coming from so you can leverage that information. At any time you can run a report to see where your leads originated, how many sales you have from those lead sources and more. For example you may discover the majority of your leads are from Facebook, so you can decide to place more effort on your Facebook marketing and less on a channel that isn’t performing as well. (more…)
by Amber Miller | Jun 12, 2017 | Blog, Infusionsoft, Infusionsoft training
Infusionsoft is an all-in-one marketing solution. It can handle everything from automating your marketing, to taking payments online, and so much more. If you want a software that will help you capture more leads, increase your conversions and take you less time, Infusionsoft is the solution. However, it is not the easiest software to learn. Hiring an Infusionsoft professional will help you leverage all of its capabilities and bring you these three benefits too:
1. Increase Your Revenue: Infusionsoft isn’t “just” a CRM; it’s a marketing tool for small business. As such, you not only need someone to help set things up for you, but also someone who understands marketing. An Infusionsoft professional takes your marketing vision, provides input and advice and then sets everything up the best way for YOUR business. As professional we know the in’s and out’s of Infusionsoft and how to use it to optimize your marketing funnels and create a full automated marketing system that ultimately brings you more revenue.
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