by Amber Miller | Jun 12, 2017 | Blog, Infusionsoft, Infusionsoft training
Infusionsoft is an all-in-one marketing solution. It can handle everything from automating your marketing, to taking payments online, and so much more. If you want a software that will help you capture more leads, increase your conversions and take you less time, Infusionsoft is the solution. However, it is not the easiest software to learn. Hiring an Infusionsoft professional will help you leverage all of its capabilities and bring you these three benefits too:
1. Increase Your Revenue: Infusionsoft isn’t “just” a CRM; it’s a marketing tool for small business. As such, you not only need someone to help set things up for you, but also someone who understands marketing. An Infusionsoft professional takes your marketing vision, provides input and advice and then sets everything up the best way for YOUR business. As professional we know the in’s and out’s of Infusionsoft and how to use it to optimize your marketing funnels and create a full automated marketing system that ultimately brings you more revenue.
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by Amber Miller | Jun 2, 2017 | Blog, Infusionsoft, Marketing
If you’re ready to spend more time in the sun this summer, you can transform your business (and life!) by harnessing the power of Infusionsoft, a marketing automation software. Every day there are a ton of details you must manage in your business and Infusionsoft can automate almost all of them. Here are just a few of the ways you can put your business on autopilot:
1.Turn Visitors into Leads
You can use Infusionsoft’s ready-made lead capture forms to collect data on all of your website visitors. Once they sign-up you can automatically send them a welcome email, include a free download, track when your new lead has downloaded their gift, and even remind them automatically if they forget!
2. Engage Your List
In today’s email heavy world, personalization is key to creating a brand your leads and clients want to engage with. Infusionsoft helps you capture important data and then use it to ensure your contacts receive the information they truly want. You can then use these details to segment your list, trigger emails based on email opens, clicks, or payment history, create and send special targeted promotions and more.
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by Amber Miller | May 4, 2017 | Blog, Business Development, Webinars
These days, companies are finally starting to see the benefits of using webinars to grow their small business. Not only can webinars be used to generate revenue for themselves, but they can also increase awareness, minimize costs, and build trust with their audience. Below we’ve included four simple things you can do to get the most out of your webinars.
1. Build Brand Awareness & Trust
One of the best ways to build trust and show the real value of your company is to use live video in webinars. While content is great, it’s often one-sided. Webinars allow your customers to get engaged in the conversation live – giving them the opportunity to build rapoir and trust with your company.
2. Grow & Clean Your Mailing List
One of the most simple ways to grow your mailing list is to host a webinar. You can create new mailing lists from those who attended your webinars. If they attended a webinar of yours, they are more likely to engage in follow up content you send via email, making these mailing lists more responsive.
3. Increase Conversions On High Ticket Items
Using webinars to sell big ticket items has been proven to be extremely effective. During webinars, customers are given a chance to get to know you and your company. Building this relationship before asking them to spend a lot of money with your company will ultimately give you a better chance of selling them down the road.
4. Co-Host & Interview Authority Experts
A great way to become an expert in your field and draw in potential clients is to co-host and interview other authority experts in your field. You could do this at a sponsored event as noted in our 5 Simple Networking tips for Small Businesses, or turn it into a virtual webinar. You could even stream your live event, so those who are not in your area can join as well.
Need some help running your webinars? We do it all the time for our current customers. Shoot us a note and let us know what your needs are – we would love to help build up your webinar experience!
by Amber Miller | May 1, 2017 | Blog, Business Development, Networking
Are you wondering how you can put you and your business in front of more professionals in your industry? There are plenty of ways to do it without spending a fortune. We’ve compiled a list of five things you can start doing right away to help drive potential customers to your business.
1. Attend Networking Events
The quickest way to meet other professionals in your field is to get out there and attend networking events. If you get the opportunity to present at any of the events, do it! Contributing to the community often results in you being the first contact people think of when they’re in the market for an expert in your field.
2. Creat Your Own Event!
Take it one step further and create your own networking event! Come up with something simple that would attract other professionals in your industry and hold a monthly meeting. It would be as simple as hosting an hour meetup at your office or a local pub. You could talk about something related to the products you sell that would be interesting for other professionals to learn. Providing free information and putting yourself out there as an expert in your industry can really help draw in potential customers.
3. Sponsor and Lead an Organization
If you do the math, it’s actually a lot cheaper to sponsor different organizations than pay the per meeting cost. If your product or service is a good fit for some of the professional organizations near you, then sponsor them! You’ll get exposure at every meeting and everytime they communicate with their members. Take it one step further and lead your own organization. It’s the best way to get the most out of your organizations and connect with some bright minds.
4. Support A Cause
Customers love to hear how your business is helping the community around you. Support a local cause and do some good for both you and your community. Get involved in local charities, volunteer to help clean up the city, sponsor events, etc. It’s really not hard to get started, and everyone(including the earth) will reap the benefits.
5. Be Helpful and Stay in Touch
It’s hard growing a small business. If you come across something that’s really helped your business, share it with your industry. Becoming an industry expert and answering questions is a great way to find potential customers without putting in a lot of effort. Make yourself available by getting involved in social media and stay connected with your clients.
Are you still struggling to bring in potential clients? Shoot us a message or give us a call – we’ve got a whole list of ideas we can customize to your particular business.
by Amber Miller | Apr 21, 2017 | Blog, Business Development, Marketing
Marketing in the digital world is a whole different ball game compared to competing with your local market. How in the heck does a small business compete with those huge corporations who have teams of marketing people dedicated to making the company more prominent than you? It can seem like an impossible task, but we’re here to tell you… it’s not.
In fact, there is A LOT you can do to boost traffic to your website. If we told you about all the ways, the blog post would never end. We’re going to hit you with three things we think will grab you that new traffic in no time. So, without further ado…
1. Build An Email List
Didn’t know you could boost traffic through an email list did ya? Newsletters are actually a really great way to promote your website. Make sure to add a sign up form on your website and encourage your customers to sign up. Use the newsletter to promote new sales, events, and guess what, stuff on your website!
2. Blog Like Crazy
Content is king and honestly, he’s always going to rule. If you want spiders crawling your website, you need to post high quality content and post it often. We recommend at least getting one blog up a week if not more. You can talk about anything… industry news, new products or services, how your company is impacting your community, how to articles, the list goes on. Not sure what to post about? Shoot us a note – we’ve got lot’s of topic ideas for you.
3. Optimize Your Site For SEO
All that content you’re posting isn’t going to do you any good if it’s not optimized for search engines. There’s no point in trying to manipulate search engines these days. Your main focus should always be to make your website as readable as possible for robots crawling your site. Run reports frequently with tools like Google Analytics and Search Console. They can help you find issues with your site so you can optimize the heck out of it to get better results.
Are you looking for some other ways to boost traffic to your website? Like we said above, we’ve got a plethora of ideas. Just shoot us a note and lets get talking. Small business to small business, we got your back.
by Amber Miller | Mar 29, 2017 | Blog, Business Development, Delegating, Entrepreneur
If you’re trying to run a small business with little help, then you know how overwhelming things can become. Most of the time financial resources come into play, or people feel they can complete projects quicker themselves. The truth of the matter is if you ever want to succeed in business, you’re going to need to delegate.
When you hire a virtual assisting team to help run your business, you’re hiring a team of professionals that will most likely complete a job quicker and more efficiently. In addition, allowing a team to take over all of your administrative, web marketing, and web development tasks will save you a lot of money in the long run. This allows business owners to get back to what they do best, bringing in new customers and expanding their business.
Here are three tips on how you can delegate successfully:
- Figure out what you’re willing to delegate
When you’re first starting out, you should consider assigning smaller tasks and work up to the larger, more complicated tasks. This will give your virtual assisting team time to learn your procedures, policies, and way of doing things.
- Pick the right person for the job
Find out the strengths and weaknesses of each of your team members and pass along projects to those you believe are the best fit for the job. A couple of things to look for in virtual assistants include; confidence, self-motivation, and able to work without constant supervision.
- Make sure you communicate CLEARLY!
This is probably the most important key to great delegation. No matter what the task, always be upfront about expectations, deadlines, and provide all of the information the team or person will need to complete the goals for the task. Communication should be clear and concise — the more direction you give your team, the better your chances of them coming back with exactly what you wanted.
Delegating in business is critical to your success. Set yourself up for the future by investing in yourself now. Get started with an experienced virtual assistant team like Smart to Finish that can make your business succeed and your life a little easier.
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