Are you wondering how you can put you and your business in front of more professionals in your industry? There are plenty of ways to do it without spending a fortune. We’ve compiled a list of five things you can start doing right away to help drive potential customers to your business.
1. Attend Networking Events
The quickest way to meet other professionals in your field is to get out there and attend networking events. If you get the opportunity to present at any of the events, do it! Contributing to the community often results in you being the first contact people think of when they’re in the market for an expert in your field.
2. Creat Your Own Event!
Take it one step further and create your own networking event! Come up with something simple that would attract other professionals in your industry and hold a monthly meeting. It would be as simple as hosting an hour meetup at your office or a local pub. You could talk about something related to the products you sell that would be interesting for other professionals to learn. Providing free information and putting yourself out there as an expert in your industry can really help draw in potential customers.
3. Sponsor and Lead an Organization
If you do the math, it’s actually a lot cheaper to sponsor different organizations than pay the per meeting cost. If your product or service is a good fit for some of the professional organizations near you, then sponsor them! You’ll get exposure at every meeting and everytime they communicate with their members. Take it one step further and lead your own organization. It’s the best way to get the most out of your organizations and connect with some bright minds.
4. Support A Cause
Customers love to hear how your business is helping the community around you. Support a local cause and do some good for both you and your community. Get involved in local charities, volunteer to help clean up the city, sponsor events, etc. It’s really not hard to get started, and everyone(including the earth) will reap the benefits.
5. Be Helpful and Stay in Touch
It’s hard growing a small business. If you come across something that’s really helped your business, share it with your industry. Becoming an industry expert and answering questions is a great way to find potential customers without putting in a lot of effort. Make yourself available by getting involved in social media and stay connected with your clients.
Are you still struggling to bring in potential clients? Shoot us a message or give us a call – we’ve got a whole list of ideas we can customize to your particular business.