Marketing in the digital world is a whole different ball game compared to competing with your local market. How in the heck does a small business compete with those huge corporations who have teams of marketing people dedicated to making the company more prominent than you? It can seem like an impossible task, but we’re here to tell you… it’s not.
In fact, there is A LOT you can do to boost traffic to your website. If we told you about all the ways, the blog post would never end. We’re going to hit you with three things we think will grab you that new traffic in no time. So, without further ado…
1. Build An Email List
Didn’t know you could boost traffic through an email list did ya? Newsletters are actually a really great way to promote your website. Make sure to add a sign up form on your website and encourage your customers to sign up. Use the newsletter to promote new sales, events, and guess what, stuff on your website!
2. Blog Like Crazy
Content is king and honestly, he’s always going to rule. If you want spiders crawling your website, you need to post high quality content and post it often. We recommend at least getting one blog up a week if not more. You can talk about anything… industry news, new products or services, how your company is impacting your community, how to articles, the list goes on. Not sure what to post about? Shoot us a note – we’ve got lot’s of topic ideas for you.
3. Optimize Your Site For SEO
All that content you’re posting isn’t going to do you any good if it’s not optimized for search engines. There’s no point in trying to manipulate search engines these days. Your main focus should always be to make your website as readable as possible for robots crawling your site. Run reports frequently with tools like Google Analytics and Search Console. They can help you find issues with your site so you can optimize the heck out of it to get better results.
Are you looking for some other ways to boost traffic to your website? Like we said above, we’ve got a plethora of ideas. Just shoot us a note and lets get talking. Small business to small business, we got your back.