Everyone knows that they need to track their marketing efforts. If you didn’t track your marketing you would not know what’s working and what isn’t. Now I know tracking and analytics isn’t really sexy and exciting, but it is a necessary evil that we have to do to determine if our marketing is paying off.
If you don’t already have Google Analytics set up on your website then that is going to be your first step. Google Analytics does a great job at tracking your visitors as they move from page to page on your website. But if you don’t know what you are looking at, Google Analytics can be very confusing and overwhelming.
The good news is that there are some free tools that can help simplify Google Analytics so you can understand the data that comes from this form of tracking.
Below are 3 free tools that will help simplify Google Analytics for you.
N2K
Need to know helps you find out what you need to know when it comes to Google Analytics.
So what does it do?
Need to know is relatively new and is definitely worth checking out.
N2K gives you a one-page overview of your Google Analytics data. This report will highlight your key information over the last month. It takes all of the complicated Google Analytics and presents it to you in a compressed format.
It is incredibly easy to use while still giving you a very detailed easy to read report.
Quill Engage
What story will your data tell you?
Quill is another fairly new free service that will take the data that is gathered from Google Analytics and transforms it into an easy to read and understand report. Quill gives you the option to receive a weekly or monthly email that is written in plain English.
Take a look at this example report from Quill Engage
Why is Quill Engage Useful?
Quill Engage will literally take all of the data you get from Google Analytics and convert them to an easy to read, easy to understand report. This will allow you to take action on the data that is being collected.
PadiTrack
Tracking webpages just got easier.
What does PadiTrack do?
Just like the other two tools shared before, PadiTrack connects directly to your Google Analytics account and displays the data in an easier to understand format. This tool especially works well when it comes to tracking sales funnels.
How is PadiTrack useful?
One cool thing that Paditrack shows you is the conversions for each and every step of your sales funnel. This allows you to quickly pinpoint “problem areas” in your conversion process.
PadiTrack also allows you to see how well your sales funnels are doing against specific segments. For example you could create a segment of users from a new email campaign, traffic driven from a specific keyword or from new visitors to your website who found you through Google search.
PadiTrack offers a ton of other great reports and comes with a free version and makes a great “add-on” to your analytics toolbox.
These 3 tools are just a few tools to check out that will assist in making those hard to read Google Analytic reports a breeze to understand and read. Smart to Finish offers website analytic tracking support that will help give you a leg up on your competition.
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