It is time again for…
Infusionsoft 101 and 201! Each year, Amber teams up with Definitive Automation and Tina Forsyth to bring to you the best, most comprehensive Infusionsoft Training!
This training covers everything from setup, using the campaign builder and sending broadcasts. Register Now!
Today I am happy to share with you a guest post from someone you definitely need to know…and WATCH! She knows her stuff (plus we share a love for automation and Infusionsoft!) Take it away Michelle…
We know that Infusionsoft makes marketing easy. From segmenting your list to automating nurture sequences, you have a streamlined way to interact with your market and build relationships with prospects.
But the success of every marketing campaign begins with its content. In order to convert, your campaigns must strike a chord within your target market and invoke a desire to act—and quickly.
Develop a marketing campaign that pays off—these campaign tips hit the mark every time:
Research Your Target Audience
The target market for your products or services is the target audience for your marketing campaign. To sell to this group of people, you need to know them inside and out by understanding their hopes, desires, fears, and needs. Audience research should include…
Develop Your Message
Once you understand the very soul of your target audience, you need to develop a marketing message that speaks to its hopes, desires, fears, and needs—or some combination of these. This process may take a little time, but nailing your message is worth the effort—your audience will respond when you hit the right nerves.
Once you decide what you want to say about your products or services and how you want to say it, it’s time to get the message out there. Depending on how you can best reach your target audience, you may want to consider…
The right message in the right place will connect with members of your target audience—getting to this point, though, will take some time!
Master the Art of Timing
You don’t want to launch your perfect wrapping paper campaign the day after Christmas. Timing, of course, plays a major role in whether or not your message and location are appropriate.
The good news is that if you’ve done your target audience research well, you should be in touch with seasonal fluctuations on your target audience’s wants and needs. And in the 24-hour marketing world of the Internet, you can even tap into the subtle ways time of day might impacts them!
Put It All Together
Hitting these three notes just right takes more time and energy than substituting some guesswork. But if your goal is a bigger return on your marketing dollars, precision is the way to go.
For more valuable marketing advice, check out Michelle Salater’s no-cost content marketing training series.
About Michelle: Michelle Salater is the CEO of Sūmèr, a full-service copywriting firm and an award-winning writer and content expert featured in Entrepreneur Magazine, MyBusiness Magazine, M.O. Online, and Entreprenista, among others. She also connects with a worldwide audience and shares her expert advice via her radio show, Business Confessional Talk Radio.
It’s that time of year again! I have partnered again with Tina Forsyth as we introduce 2 Newly Updated Infusionsoft Trainings for 2012 starting Monday May 21st! Are you joining us?
You see, here’s the deal… It’s no longer just about “shopping carts and sending ezines”… it’s about having an automated system that will build your business with minimal effort. The thing is – you need to know how to use it!
Infusionsoft is an amazing “all in one” tool that has more features than any other system that I have worked with or supported – making it a powerful business building system BUT also making it harder to learn.
I truly love this program and have seen what it can do for my clients. This training is setup to guide you and give you the confidence to get going and either using your Infusionsoft account or giving you the training you need to support clients who are using Infusionsoft.
Topics covered include:
Will I see you in class?
Learn more and register here:
http://www.automateyourgrowth.com/infusionsoft/
I hope to be able to save you some time in this learning curve that comes from using Infusionsoft!
I LOVE infusionsofts automation links. I love what they can do for the client – the prospect – and the webmanager! Many don’t know the power these links have and think that these links are only good for tracking clicks. Here is an example of how I like to use the links. There are several reasons – but here is just one of my favs…
So you send an email to your list about an upcoming teleclass or webinar or even a livestream broadcast you are leading. This is free to your community of subscribers. Typically, users would send an email to their list with a link to a registration page. This sometimes is needed – as this page can provide more details, etc (and if you are also promoting outside your list to affiliates, facebook, etc, you would need this page still.)
But – why not take another approach to this. Put these details in your email – and then use the automation link to “automatically register” them. Why make your subscriber who has already signed up to be in your community – sign up for something again? With the automation links in infusionsoft, you can simply instruct them to “click here to automatically register”. The actions behind this link is to then tag them and add them to the follow up sequence for this particular event.
One less action step needed for the prospect 🙂
I get asked this question a lot! What is the difference and when do I use each one. Here is my SHORT answer from a lesson in the April Infusionsoft training class I taught with Tina Forsyth:
There are actually several differences between order forms and using the shopping cart links in Infusionsoft. I mostly prefer to use the order form. Mostly because I like how I can connect a thank you page to my order form without any additional steps. If you want to have a unique thank you page using shopping cart links, you have to first create a customized “theme” that redirects to that particular thank you page which in my opinion can take more time.
As an Infusionsoft VA, my first step in deciding which way to go is actually deciding a few things up front as order forms are limited in a few ways:
1. Will we want to offer paypal as a checkout option?
Yes? Then use the shopping cart. You cannot use paypal as a checkout option using an order form.
2. Will we want to offer any coupon codes or discount codes?
Yes? Then use the shopping cart. You cannot use coupon codes using an order form.
3. Are we wanting to offer more than 2 pay plan options (full pay, 2 payments, 5 payments?)
Yes? Then use the shopping cart. You can only provide two payment plan options using an order form. This might be a pay in full or 2 payments. If you wanted to offer more than that, use the cart.
4. Do we want to give customers the option to continue shopping?
Yes? Then use the shopping cart. The order form is that…an order form to checkout and purchase.
And there you have it – my short answer of the main differences 🙂 Hope this helps!
This is good stuff! I have been waiting for Infusionsoft to make this happen for awhile now 🙂 They have now added an additional security feature that not only ensures all credit card data is even more secure, it also allows us (who have admin rights or has been given this in the user permission area) to view the full credit card number for orders.
This will help for those who may need to this number in the future (especially us in the support role!) so we don’t have to contact customers for their full credit card number again should we need it.
It is really simple. To grab this full number, go into the client’s record, orders tab, and click on the card type under credit cards. Under “Card Information” there is now a link that says View Secure Credit Card Info. You will be required to enter your Infusionsoft applications password and then you will see the full number.
Wohooo!
As a forward-looking virtual support professional, staying on top of the latest systems and tools isn’t an option. Staying ahead of the curve is your job. More and more business owners are looking for OBMs and Virtual Assistants who can provide ongoing Infusionsoft support. These clients either want to “make the switch” from another system, or they’ve already done so and desperately need someone to manage (and leverage!) this amazing software for their business.
I know the feeling of overwhelm when trying to learn Infusionsoft. I was there two years ago – and at that time – there was not much support or training that I could find. Imagine being able to know and use such a powerful business tool to the immeasurable benefit of your clients, to be able to help them manage all of the pieces in a perfectly streamlined fashion. Infusionsoft can revolutionize the way your clients do business!
Why shouldn’t it be YOU that brings this vision to life?
Join me and OBM Academy President Tina Forsyth in our next Infusionsoft Training Program starting April 6th. In Just 8 Live Training Sessions
Learn Everything You Need to Know To Get Your Clients Up & Running on Infusionsoft. Quickly and Easily.
Go check it out here – and I hope to see you in the class 🙂
Amber
I have had the opportunity to create and setup Customer Hub with infusionsoft for two clients in the last few months and I must say, I’m really lovin’ it! For those of you that don’t know what Customer Hub is…it is a membership site program that only integrates and only works for those using Infusionsoft.
Now, I will admit that the first time I set it up, it was a bit confusing. Customer Hub does provide some great setup and install videos to get you going but setting up a few of the advanced features such as delayed content delivery and partials was a bit confusing.
For the most part, my review contains a list of the features I really like.
Here is my short list of what I really about customer hub:
Now of course, no application is perfect 🙂 But for the most part, the only issues I have found so far is that the setup/learning curve does take a bit of time and that this is a stand alone program – being that it is not a plugin that you would add to an existing wordpress blog or website. It is completely hosted on the customer hub servers. I really don’t see Customer Hub hosting the program as a deal breaker – because they do allow you to customize the look and feel of your membership.
Overall, I think it is a great solution for those who want to create a secure, automated and integrated membership site with your infusionsoft application. I would recommend it 🙂
This summer I have had the opportunity to move over 3 more clients from their existing 1shoppingcart accounts to Infusionsoft – Yay!!!! I just love this program, really I do. Yes, it has it’s quirks but hey, what program doesn’t have something you don’t like?
One of the hidden gems that each of these new infusionsoft users were not aware of are the beyond cool “tracking links”. I have to tell you, I could spend hours with these things. They are beyond ad-trackers. What I love is that you can not only track when someone clicks on a link in your email or follow up (autoresponder), but you can also assign it ACTIONS! You can tell the system that if they click on the link, to also tag them, add them to another follow up/or remove from a follow up and more. You can also set rules – and say this action only works if they have already purchased “x” or registered for a certain teleclass.
So, if you are an infusionsoft user, are you REALLY using tracking links?? Would love to hear other ways entrepreneurs are using these links. Would you share below?
-Amber
Today is the last day to register for the Infusionsoft training at the early bird rate (savings of $200). So be sure to go ahead and grab your spot now at:
http://www.obmacademy.com/infusionsoft/
Still not sure you need this cutting edge training?
Infusionsoft Training is definitely for you if:
Without a doubt, Infusionsoft will change how you and your colleagues play the game online! But know that this isn’t just a passing trend.
Infusionsoft is well on it’s way to being THE tool successful online business owners insist on using. The question is – will you be ready when your clients start asking for your help with implementing and using Infusionsoft?
Join us for the training and you’ll be set:
http://www.obmacademy.com/infusionsoft/
Amber Miller and Tina Forsyth
OBM Academy Infusionsoft Course OBMAcademy.com
Recent Comments