Small Business Blog Tips That Can Make A Big Difference

by | Nov 2, 2008 | Blogging, Marketing

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips  on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

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Do You Use Ad-trackers? You Should…

by | Oct 30, 2008 | 1Shopping Cart, Marketing

An ad tracker is a software program that will allow you to trace and monitor every click that is made by visitors through your url.

With ad trackers, you can monitor the progress of your campaigns, in order to determine how successful they are and if you are investing your time and resources into something that is working. If you have a Virtual Assistant or OBM (online business manager) be sure they are using ad-trackers in all your email marketing campaigns.

Practice Pay Solutions (1ShoppingCart) makes this easy for you with the build in ad-tracker.