Multitasking is worse than a lie?

Yes, it sure is according to Dave Crenshaw, Author of The Myth of Multitasking!  I have to admit, when I first heard that statement by Dave, I had to laugh. Why? Because I have dubbed myself for years as the “Queen of Multitasking”.

I multitask during many aspects of my life. Here are a few examples:

1) While cooking dinner I will open/review mail, load the dishwasher and make lunches. (Have always wondered why I burn the bread every single time!) Dave’s book clearly tells me why!

2) While driving I tell my kids to ask me their homework questions they have. Why not?  (I Wondered why my daughter received a “D” on her homework I helped her with.) Dave’s book clearly tells me why!

3) While sending an email I was also on the phone paying my water bill. Who likes to wait during those automated messages so why not compose an email. (Couldn’t figure out why later I sent the email to the wrong “Joe”.) Dave’s book clearly tells me why!

After learning about Dave’s book The Myth of Multitasking, I decided I had to go to the bookstore last weekend and get it. Let me tell you. I couldn’t put the book down and read the entire book on Sunday afternoon. Amazing. His book is amazing. He clearly shows me how multitasking is hurting me – way more than it is helping me.

Dave says in the first chapter of his book, “Your lack of effectiveness has everything to do with your multitasking”. Wow. Is he serious?

Still skeptical I continue reading – and by the time I got to his ” multitasking test” (which I LOVED!) I realized, Holy Cow! He is really on to something here.

I recommend you check out his book The Myth of Multitasking, or if anything, his free training videos that will for sure give you something to chew on if you think Multitasking is effective!

Do You Use Ad-trackers? You Should…

An ad tracker is a software program that will allow you to trace and monitor every click that is made by visitors through your url.

With ad trackers, you can monitor the progress of your campaigns, in order to determine how successful they are and if you are investing your time and resources into something that is working. If you have a Virtual Assistant or OBM (online business manager) be sure they are using ad-trackers in all your email marketing campaigns.

Practice Pay Solutions (1ShoppingCart) makes this easy for you with the build in ad-tracker.