Many clients have posed this question lately during our weekly strategy sessions. Amber “what is your honest take on InfusionSoft since you have had a few clients switch over?”
I love sharing my feedback with clients on my opinion of programs, including InfusionSoft. Coming from my extensive knowledge of 1ShoppingCart, I have to say there are several distinct differences. Both programs have pros and cons and I enjoy working in both of them. So…I have to say I haven’t decided yet which I would recommend over the other. But, I will share with you here what I tell my current clients when asked this question about what I have found that I like about and what I am not to crazy about with InfusionSoft.
PROS:
- InfusionSoft does has EXCEPTIONAL broadcast and segmenting abilities. That is what it is known for. I absolutely love the way it allows you to segment and send very very targeted emails. Let’s say you want to send an email to those on your newsletter list and EXCLUDE those who have signed up for your teleclass or product you are promoting already. Piece of cake.
- I love the way you can create a follow up sequence task. For example, you can create a “task” via an email that will prompt a team member or even yourself a to do item after a purchase has been made. Love that. Automation at its best.
- They have free technical phone support. Gotta give them thumbs up for that. Seriously. Especially as a Virtual Assistant and Online Business Manager it is critical to get immediate support…and FREE.
- Very detailed customer record section. You can see what emails were sent to each contact, which were opened by them and more. Very very cool.
CONS:
- Interface is a bit more confusing than most. It has a much harder learning curve (but then again, free support to help you with it!)
- Shopping cart is not as easy as I would like. I find there are several steps to take in order to get it setup. (But love the fact that you have shopping cart abilities)
- Support documents are hard to read. Much easier to just call support again, which is free.
I will continue to share with you as I learn more. There is so much about this program – but for now, I am still on the fence as to which is the best…
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