In all reality, this is a post about email marketing. In the next several years, email marketing is going to make up a big part of your overall online marketing strategy. So much so that it can make or break your business. We all know there are a ton of reputable email marketing programs out there, but what each of these programs lacks is an all-in-one email marketing solution.
And that’s why we would like to talk about Infusionsoft. If you really want your email marketing efforts to take off, you should seriously consider signing up for the software. Why you ask? Well, here are five reasons why… but we could literally go on forever if we wanted.
- You need an email provider that can be trusted.
Email deliverability is HUGE in email marketing today. If you’re using a program that isn’t trusted by ISP’s, then it’s very likely your emails won’t even get delivered in the first place. Since Infusionsoft has a very low tolerance for spam, it keeps the email deliverability rate healthy.
- You need an email program that can easily integrate with WordPress.
Did you know that about 25% of the web is run off WordPress? It’s most likely that your small business is using a CMS such as WordPress. Infusionsoft has the ability to link right up with your WordPress site and even offers some fun enhancement features!
- You need an open API program that allows you to scale and grow.
A small business isn’t going to stay a small business forever (if everything goes our way right?). You need room and flexibility to grow without having to change software as you grow out of it. Luckily for you, Infusionsoft offers an open API which allows its’ users to add custom add-ons.
- You need an all-in-one solution.
Do you really feel like hiring a bunch of people and companies to manage your online shopping cart and credit card processing? No, we didn’t think so… Infusionsoft can do it all for ya.
- You need to track your lead sources.
What good are marketing campaigns if you don’t know where your leads are coming from? Infusionsoft can help you track these leads and give you information on where they came from. Who would have thought all those Facebook Ads you did last year resulted in 75% of your online sales!
Still need more reasons why you need Infusionsoft in your life? Shoot us a note. We would love to talk to you about your business and help you understand just how much Infusionsoft can benefit your marketing efforts.
Want to check out the software some more, hurry on over to Infusionsoft so you can see all of the benefits they have to offer.
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