Want to start an email campaign as part of your marketing management strategy? If so, you want to be sure it’ll be effective before sinking a bunch of time and resources into your efforts. You’re not interested in strategies that could be obsolete before you even begin.
Word-of-mouth customers or clients are the “gold standard” for businesses. That said, most need other marketing efforts to keep the desired revenue coming in over the long haul.
Should part of your business marketing strategy include email? Or, is it dead on arrival these days? Let’s take a look.
Email Marketing Isn’t Dead
Although times are constantly changing, email marketing certainly isn’t dead. Forbes communicated this much in their recent article entitled, “Email is Not Dead, It’s Evolving.”
The “evolving” part would sum up any current type of business marketing quite well. More than ever, marketing strategies are changing, sometimes at breakneck speeds.
The article also shares that 59% of business-to-business marketers consider email their best strategy for generating revenue. In other words, email marketing is working just fine and a large segment of society continues to regularly use it.
It shouldn’t come as a surprise, then, that many businesses are open to seeking help with email marketing or other email services from outside companies. The high level of response received from this form of marketing makes that a no-brainer for many.
The Future May Not Be as Email-Heavy
So, will email phase out in the near future? It’s not likely anytime soon although Generation Z displays some aversion to it. This younger crowd gravitates towards communication on social media more than any other age group. In fact, some don’t even have an email account.
While that might sound unthinkable, like when we all started ditching our landline phones years ago for cells, some of it makes a lot of sense.
First, messaging through social media (at least for now) cuts down on time spent erasing spammy or irrelevant communication. Secondly, it allows those interacting to find out more about each other through profiles and media, making it more personal than email.
It’s Always Good to Vary Your Marketing Management Efforts
While email marketing, as we’ve seen, is an integral aspect of many of today’s marketing strategies, that doesn’t mean it’s the only one. Often, the best marketing plans involve several different types working together.
That could be anything from social media marketing like LinkedIn, direct mail, email or more. Just like cross-training leads to a stronger body, a varied marketing plan will likely help to keep things stable and strong for your business.
Plus, if one marketing attempt suddenly falls flat, you’ll already be implementing other forms.
Need Some Help with Marketing Management for Your Business?
The reality is that marketing management can eat up a lot of time that your business needs for other tasks. It could be smart to outsource your marketing in that case. The best email marketing service can provide a varied repertoire of marketing possibilities.
Our team at Smart to Finish can help with email marketing and a number of other internet marketing strategies. And the good news is you won’t need to chase clients or customers anymore. Also, you’ll be able to focus more on building relationships with people who are already interested in what you have to offer.
If you’d like to learn more about our marketing management services, we’d be happy to chat with you. You can schedule a free consultation with us.