Did you know that you can use Facebook ads to collect leads for your newsletter? And that you don’t need a landing page to do it? Yep. It’s called a Lead Ad, and it can help you grow your email list big time. 

When you set up a Lead Ad, and one of your targeted audience members clicks on the ad, a form opens up with their Facebook information already entered. There’s no need for them to type in their name, email address, etc. But, their privacy is still protected, so no need to worry that you’re violating the CAN-SPAM rules.

So now that you know this is a thing, and a pretty cool thing, we put together a brief tutorial on how to set up a Facebook Lead Ad:

Step 1

The first step is go into your Facebook Ads Manager and click the “Create Ad” button at the top right.

Facebook Lead Ads

Step 2

Then, choose your objective “Lead Generation” then give your campaign a name.

Facebook Lead Ads Step 2

After that, you set up your ads like any other type of Facebook ad. You select your Facebook business page, your audience, your budget, and your schedule. Then you choose how you want your ad to look (e.g., single image, carousel, or even a video) and add the ad copy.

Step 3

Now comes the part that’s different about a Facebook Lead Ad! At the bottom of the page, you will see a section called “Lead Form.” All you do is click on the button “+ New Form” to make a new one.

Facebook Lead Ads Step 3

Step 4

A pop-up screen will appear:

Facebook Lead Ads Step 5

There are four sections you need to complete in order to create your Lead Ad: Welcome Screen (optional), Questions, Privacy Policy, and the Thank You Screen (which is not visible in the above image). There are a few things to note here:

  • You must have a privacy policy on your website to link to in order to be able to use Facebook’s Lead Ads. If you don’t have one, you can generate one here.
  • Your image should have as little text as possible in it, just like with other Facebook ad images. The more text you have, the less likely people are to see it, and the more expensive your ad becomes.

Once everything is set to your specifications, all you have to do is save your form and confirm it to send it to the Facebook Ad team for approval. And then you should start seeing leads start to come in!

But how do you get the leads from your ads?  There are several CRM integrations you can use to collect your leads, or you can download them to a spreadsheet if you do not have a CRM yet.

If you need help with creating a Facebook Lead Ad to grow your email list, you can contact us here at Smart to Finish to get you set up and ready to go!