Infusionsoft is a leading CRM and email marketing software for small business. It is one of the most popular applications on the market and more and more small business owners are using it to improve their marketing every day. Why is it so popular? Here are 5 reasons why Infusionsoft is good for your business:
1. Email Marketing that Works
Did you know that on average it can take anywhere from 5-12(!) touches from you before a lead turns into a customer? Do you have time to personally email everyone on your list this many times? Of course not! Infusionsoft does this work for you – automatically. Plus, these communications are targeted so your leads and customers are getting the information from you they actually want. This saves you time, helps you build better relationships and prevents the dreaded unsubscribe.
2. Know More About Your Leads
Infusionsoft tracks where your leads are coming from so you can leverage that information. At any time you can run a report to see where your leads originated, how many sales you have from those lead sources and more. For example you may discover the majority of your leads are from Facebook, so you can decide to place more effort on your Facebook marketing and less on a channel that isn’t performing as well.
3. Track Behaviors
To market more effectively, you need to see what your leads and customers are doing. Are they opening your emails? Do they click on the links? When do they make a purchase? Is it after the first email, second email, etc.? Infusionsoft gives you the data easily so you can take action to get better results with your marketing efforts.
4. Partner Up
In a global economy we need one other to be successful and Infusionsoft makes this easy. With a full referral management center you can recruit partners to help you with your sales efforts. These partners act as sales reps and promote your product to their community. The referral system allows you to send your partners customized referral links, track their sales, pay them commissions and get detailed reports to see which partners are performing best. How fun is that?!
5. Health Tools
If you want to know what’s going on in your marketing at-a-glance, the Infusionsoft dashboard is a great tool. You can run reports one time, add them to your dashboard and they automatically update as new data is collected. For example, you can run a report on how many people have made a purchase of a particular product(s) and then every time you log into Infusionsoft, you’ll see the sales totals right on the front page. The dashboard reports can be completely customized based on the information that’s most important to you.
One of my favorite things about Infusionsoft is that their stated purpose is they “help small businesses succeed.” They truly focus their efforts on creating solutions designed for smaller companies and aren’t marketing to large corporations. All of their training, coaching and future enhancements have the small business owner in mind so you can be assured that they understand your needs. If you’re ready to learn more about using Infusionsoft in your business contact us today for a free, 30-minute consultation.
Recent Comments