Let’s be honest here… Using Facebook to market and grow your business has become incredibly challenging over the past couple of years. Most of the time, if you don’t pay to boost your posts, only those who like or engage with your content on daily basis will see posts going forward. Facebook has done an excellent job at cutting out a lot of business socialization on the timeline. Bleh.
But alas, there are still a number of things you can do on Facebook to ensure growth and engagement in a multitude of ways. Here are five to start…
Use your header image as a virtual billboard!
Many people think the header image is there to showcase your company… Why not use it to showcase your sales, products, and promotions? You can update your header as often as you like – use it. Just make sure you use a professional graphic designer or use a Facebook header image template so you don’t block any important content with your profile image or contact tabs!
Completely fill out that about section you lazy bum!
When you set up a business page on Facebook, you’re given a lot of opportunities to add A LOT of information about your business. Take the time and actually fill it out! This means writing up a great summary of your business, adding your phone number, address, website, setting up your custom URL (don’t stick with what Facebook gives you!), etc! Not only will this information help customers learn more about you, but you will show up in searches more often.
Don’t post boring stuff about your company or products all the time!
Do you follow a company that posts nothing but information on their products and services? Get’s kinda boring doesn’t it? Yeah… Make sure to have a healthy mix of quality information on your products, services, industry news, inspirational quotes, and more! You need a good joke every once in a while right? So do your customers.
Don’t rely JUST on Facebook to grow followers!
Did you know it’s super easy to add Facebook widgets and apps to your website? These widgets allow customers to follow you directly from your own website AND share your business with the world – all with just the click of a button.
Spend a lil’ money and increase engagement!
One of the best ways to spread the word about your business on Facebook is by using Paid Ads. They are a great way to showcase new products, services, industry news, and can also be used to build email marketing list and direct customers to landing pages.
Now that you know how to take advantage of Facebook, get on out there and get social! And never forget, if you need any help getting started or just need some advice on what you’re already doing, shoot us an email. We love talking to people about social media management. 🙂
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