For those of you who use tinyurl.com to shorten links in your autoresponder or broadcast messages…think again! The url is blacklisted and you have a much higher chance of your email messages getting stuck in spam filters. If you really want to use a shorter or “prettier” link, consider doing an index redirect on your own domain using a simple redirect html code, ie www.smarttofinish.com/redirect/.
Amber
A client asked me the other day on our weekly call, “can article marketing really help my business?”
The answer is yes – because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.
Article marketing can help your business the minute you submit these to different article directories. If these are approved for posting, people will be able to visit your site or may want to get in touch with you as they click the link or look at the resource box.
The resource box is the key to this success and it is usually found at the bottom of the web page. Here, you can add your name, website and email and a brief paragraph about what you do and who you help.
If your article had a significant impact on the reader and they would like to post your article in their websites, they can do so which means more people will be able to see your work without you having to do anything.
Articles that are posted in directories usually ask you for keywords so this can easily be found when someone visits the site. These keywords are also given to search engines so if people type it in, your article will also appear and they will be able to view it.
She also asked me, “is article marketing better than conventional print publications?” Again, tThe answer is yes because people will easily find your article by typing in some keywords. Print publication on the other hand is difficult because you will have to browse through how many back issues of newspapers and magazines just to find it.
Need help with this, contact me 🙂
Amber
I received an email the other day from a friend who asked me if I thought she had to use a domain name with .com – instead of .net or .info. She found a domain name she really liked…but .com wasn’t available. So – does she buy the name she wants with .net or .info or look for another name with .com? Here is what I told her…
When it comes to domain name extensions, most people are familiar with .com.
First, evaluate the purpose of your website. If your website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway. However, if a website is designed for repeat visits, people may not care about the site not having a .com. Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.
Secondly, consider the memorable nature of your domain name. Is the name easy or hard to remember – or type? Your goal is to make it something they can easily remember and type – you don’t want to frustrate someone who leaves after not finding your site after a short while.
Thirdly, determine whether or not a domain name with an unconventional extension will rank higher in search engines than a domain name with a traditional one.
My opinion – I recommend finding an easy to remember and type domain with a .com after it if your goal is to bring new visitors to the site.
Here are a few simple ideas that are generally missed to help you to generate traffic to your website – enjoy!
Free classifieds
Nowadays, free classified ads have lost their significance. Due to being free, many people opt for this medium for placing ads, which results in ads getting unnoticed. But trying your luck is not a bad idea. Since it’s free, placing a classified ad is good. Who knows, you might get a visitor!
Tell-a-friend
You can place a “Tell-a-friend” script on the website, which would help you get more traffic as visitors might recommend your website to other people.
Paid reviews
There are many freelancers out there, so you can surely pay someone to review your blog. This is a great way of exposure for those who are new to blogging.
Error page
You can design a 404-error page for your site. A link can be placed in that website, which directs the visitor to the main website.
Yahoo! answers
Answer people’s queries on Yahoo! and place a link at the bottom, to your website.
eBay
Selling any item as a charity auction on eBay will result in the charities linking back to your eBay auction, and also to the main website.
The Internet is so dynamic that it calls for regular updates to bring the latest information to the net surfers. But that does not necessarily mean that you always have to update your sites, like your web logs manually. It only takes a practical move to keep the ball rolling without doing it yourself: Collecting RSS feeds!
With the emergence of the RSS technology, you can patch up various websites in your blog. And when these sites get updated, it will all be reflected in your blog! A nice and easy way to add fresh information instantly!
How does this technology work? Here are some pieces of information regarding the collection of RSS feeds that are relevant to your web logs.
You are browsing a blog site one day, and then you saw this orange button that says “RSS”. You then checked a news site, and then saw an orange button that says “XML”. Then you saw some more sites that have RSS links. Now, you wonder, what are these things all about?
These things never had to be a mystery. What follows are basic information regarding RSS, XML and Atom.
What is an XML?
– General Definition
XML stands for Extensive Markup Language. It is the standard markup language used to define various types of data. It is created to enable data sharing among various systems patched by the Internet. The language format is formalized, to allow modification and validation of files regardless of prior knowledge of the document form.
– XML Features
Before the birth of the XML files sharing files among different programs and platforms was difficult because of the use of binary system in encoding.
In an XML file, characters (the fundamental unit) are sequenced in an allowed serial pattern.
Word processors also made XML maintenance and authoring easier, since it will be dealing with characters, not bits.
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