Did that get your attention? I hope so because keeping your email list clean is a very important topic related to Infusionsoft. However, the tips below also apply to ANY email marketing software.
What is throttling anyway? If you use Infusionsoft and upload a new contact list, the system will place a temporary hold (aka throttle) those new emails when you send your first message.
In a nutshell, Infusionsoft will send out your emails slowly to minimize SPAM complaints against their email servers. You may have been emailing these contacts from another system, but they are new to Infusionsoft. So any time you import a new contact list, throttling will occur. Throttling also happens if you haven’t emailed your list in 4 months or longer – see more on this below.
Infusionsoft will send your email to a portion of your list during a 16-hour throttling period. If the complaint level stays below the .1% rate (or 1 spam complaints out of 1000 for cold emails per email/internet service provider) during the throttle, the rest of the emails in the batch will be sent. Once the cold emails are sent, a full 24 hours is needed after the end time on the email for the list to be considered warm. For example, you send an email at 5 PM EST to cold emails, the list will be considered warm after 5 PM EST the following day. You can read more about Infusionsoft’s cold email throttling policy here.
We hear a lot of people complain about the throttling practice, but it really is designed to protect the sender reputation for you, Infusionsoft and other Infusionsoft clients too. Think about it this way, if another Infusionsoft user uploaded a list that they didn’t have permission to email and sent out thousands of emails to people who all view the message as spam, this not only affects them, it affects how all of those email systems view emails coming from Infusionsoft. For example, Gmail could see that thousands of people are marking emails coming from Infusionsoft as Spam and put a negative rating on Infusionsoft. What does that mean for you? Well, it could cause you to have your emails to be rejected by Gmail in the future – OUCH!
That’s why cold email throttling matters.
So, what do you do about it?
1. Email Your List Regularly!
A key component of digital marketing is to establish a relationship with your customers and leads. You can only do that by regularly communicating with them. Don’t wait until you want to sell something to email your list, keep in touch regularly. Send out a weekly update, set up nurturing sequences to keep people engaged after they opt-in for one of your products, share your thoughts on current events and how they relate to your niche, just keep in touch! This will help you avoid email throttling and ensure that when you have your next product launch your list is primed to buy.
Also, if you are using another email system and importing those contacts into Infusionsoft, they will be much less likely to mark your emails as Spam because they are use to seeing updates from you.
2. Keep Your List Clean:
No matter where your list is housed, you need to regularly perform list hygiene. You should ensure that your list is current, engaged, and deliverable. Do a regular cleanup and remove hard bounces, put people who haven’t opened an email in the past 6-months through a re-engagement campaign, and consider either removing or segmenting people out who haven’t opened in an email in 12 months or longer. I know it’s tough to delete contacts, but the number of contacts means nothing if people aren’t reading your emails. Engagement is the metric to look at, not the number of people on the list. If you keep your email list clean, if you move to a new email provider (like Infusionsoft!), you’ll have a much easier time importing your list and a less likely chance of having any issues.
3. Your first message should not be time sensitive.
If you are importing a new email list into Infusionsoft, plan ahead so that the first email you send out is not time sensitive. You may want to just send an email out letting your list know you’ve moved to a new system, give them a free gift, and let them know about any other changes you made, too (like rebranding). That way they won’t be surprised to see a different email from you and be less likely to mark it as spam.
If you keep your email list up to date, regularly communicate with them, and your first email from Infusionsoft is not time sensitive, you’ll avoid all of the cold email throttling pitfalls. There are workarounds out there to avoid the throttling or lessen its impact. However, like with any work-around they are not ideal methods. Following the above steps will ensure your sender reputation remains pristine.
For more advice on list maintenance, setting up your Infusionsoft account or for ongoing Infusionsoft support, contact the Smart to Finish Team. Our Infusionsoft experts are standing by to help.
Recent Comments