A client asked me the other day on our weekly call, “can article marketing really help my business?”
The answer is yes – because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.
Article marketing can help your business the minute you submit these to different article directories. If these are approved for posting, people will be able to visit your site or may want to get in touch with you as they click the link or look at the resource box.
The resource box is the key to this success and it is usually found at the bottom of the web page. Here, you can add your name, website and email and a brief paragraph about what you do and who you help.
If your article had a significant impact on the reader and they would like to post your article in their websites, they can do so which means more people will be able to see your work without you having to do anything.
Articles that are posted in directories usually ask you for keywords so this can easily be found when someone visits the site. These keywords are also given to search engines so if people type it in, your article will also appear and they will be able to view it.
She also asked me, “is article marketing better than conventional print publications?” Again, tThe answer is yes because people will easily find your article by typing in some keywords. Print publication on the other hand is difficult because you will have to browse through how many back issues of newspapers and magazines just to find it.
Need help with this, contact me 🙂
Amber
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