If you run an online business and haven’t checked out Infusionsoft, you’re missing an opportunity to automate your marketing and increase your revenue. Maybe you’re interested in Infusionsoft, but you really don’t know what it can do for you. If so, here are 10 Infusionsoft facts to help you learn about just how powerful of a tool it is:
1. Infusionsoft is a fully integrated customer relationship management (CRM) system and a complete marketing and e-commerce solution. What does that mean exactly? In essence, it is one system that combines multiple features. Instead of having an e-commerce program (Shopify, 1ShoppingCart, etc.), an email management program (MailChimp, iContact, Aweber etc.), and a customer database (Salesforce), you have one tool that does it ALL, and more too!
2. Unlike other software companies, Infusionsoft is focused solely on small businesses. They started out as small business, and over half of their employees have owned or worked for small businesses too. It’s great to work with a team of people who really understand the small business mindset.
3. Infusionsoft has 9 Core Values, and they truly live them. If you ever get a chance to visit their headquarters, you’ll see the core values posted as soon as you walk in the door. You can also ask any employee to explain them to you and they will (excitedly!). Why should you care? Because the values include: We Empower Entrepreneurs. Their staff and partners truly consult to help small business owners learn how to market, grow, and scale. They offer regular education and training, too.
4. You can use the Infusionsoft Campaign Builder to quickly create a complete marketing program that is customized to your contacts.
5. Infusionsoft integrates with your social media accounts, which allows you and your contacts to share your messages socially with just one-click.
6. You can use Infusionsoft to automate a lot of the manual work you do now. With marketing automation, you can send out personalized emails, send reminders, and even resend information that someone hasn’t opened or clicked on yet.
7. If you’re selling anything online, Infusionsoft’s e-commerce module will allow you to sell even more. You can easily create upsells, sell subscription programs, create coupons and special promotions, design a storefront, and more!
8. There’s an app for that: the Infusionsoft mobile app. If you’re on-the-go and need to collect payments, or access or update your customer data, you can do that from any mobile device. Plus, Infusionsoft emails, web forms, and pages are all optimized for mobile display.
9. Easily segment your list by just about anything you want. You can track and tag people who open/don’t open emails, purchase a product, opt-in for your free offer, sign-up to attend a webinar – the possibilities are endless.
10. Integrate with just about any application you’re using now with Infusionsoft’s API data. You can sync data from other systems like survey tools, scheduling software, accounting programs, WordPress, and many, many more. In fact there are over 200 apps alone in the Infusionsoft Marketplace.
Bonus Fact
Here’s one more to add to our list of Infusionsoft facts: Infusionsoft experts are the backbone to their success. The Smart to Finish Team has over 20 years combined experience helping small business owners leverage Infusionsoft for their business. We’ve visited Infusionsoft Headquarters, have some great friends and partners on the Infusionsoft Team, and are here to help you succeed with your Infusionsoft application.
Ready to multiply your efforts while reducing costs and increasing revenue? Contact the Smart to Finish Team, and we’ll help set up your new Infusionsoft application, audit and clean up your existing app, and help strategize and create a campaign that will help you reach your business goals.
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