Running a business is sometimes like running a marathon. You have to train, prepare for “bad weather,” have a team to support you, understand your competition, pace yourself, and know that the impossible can happen when you put your mind to it.
You also need the right equipment. A marathon runner isn’t going to start a race without the right shoes, and you shouldn’t run your business without the right tools.
Infusionsoft, the leading sales and marketing software, is one of the tools you need to go the distance. It can help you automate your business and achieve real growth, too.
Here is a list of five ways Infusionsoft can help grow your business and put it ahead of the competition:
1. Behavior Marketing
When a customer opens an email, downloads your free offer, clicks a link, or even logs into your website, you should track that behavior and then USE it to market to them. You can follow up if someone doesn’t click your download, remind someone that you have important resources on your website, send more emails about an offer that someone has shown interest in, and more. Prospects are more likely to be turned into buyers when the sales messages they receive are relevant, and you are actually priming them for the sale. Infusionsoft makes this an easy and seamless process.
2. Upsell
The goal of a sales funnel is to get someone to make a purchase. Once they do, it’s always easier to sell to them again rather than converting a new customer. Using Infusionsoft, you can highlight a companion product to one the customer has already selected, or draw attention to related products, all with just a few clicks. In fact, statistics show that the probability of selling to a new prospect is 5% to 20%. The probability of selling to an existing customer is 60% to 70%. Imagine how your revenue can increase with just adding upsells and cross-sells to all of your products!
3. Testing
Are your marketing emails working? How do you really know? You have to test! By using Infusionsoft’s campaign builder, you can set up two different marketing email sequences that are each a bit different. Consider using different subject lines, changing the length of the content, including/not including images, or using different calls to action. After testing, review which emails have a higher open rate, more engagement (clicks/downloads, etc.), and better sales conversions. Then, take action on the results or even do further testing.
Note: it’s important to test one change at a time, check your results, and then test the next item on your list. By doing a bit of split testing, you’ll be able to improve your marketing emails and increase your sales. One recent client saw a 38% increase in sales conversions just by doing some basic split testing!
4. Update Your Marketing
If you’re stuck in a marketing rut, or aren’t even sure where to start, Infusionsoft provides pre-built marketing campaigns you can download and install – for FREE! With just a few clicks, you can create marketing campaigns such as:
- New custom welcome and nurture
- Birthday or anniversary greetings
- Automated event registrations
- Appointment reminders
- Follow-ups
- A Black Friday sale
One of our favorites is the Refer-A-Friend campaign. With just a few clicks, you can set up an easy way to ask for and collect referrals. By implementing just a couple of these campaigns, you can increase your revenue and reduce your marketing time and costs.
5. Track Your Leads
Do you know where your leads are coming from? Infusionsoft does! Using Infusionsoft’s lead source feature, you can track exactly where your leads originated. This can be the difference between making money and losing money on marketing that isn’t working. When you know exactly how much you’re spending on each marketing activity (Facebook, Twitter, events, etc.) and how much revenue you’re making from each one, you can make informed decisions about your marketing plan. Without knowing this information, you’re just playing a guessing game. Using this feature will allow you to cut marketing that isn’t working for you and spend more time in areas where you’re seeing real success.
So now that you know a few ways Infusionsoft can help grow your business, contact the Smart to Finish Team. Our Infusionsoft experts can help you map out a plan for your success.
Recent Comments