Before we even start, we need to understand what this fun new marketing tool is and how it works. Facebook Live is a stunning feature of the social platform that allows users to stream live video on their profiles. After the live stream is completed, the video is then permanently uploaded to the users timeline. Currently, you can stream live for 30 minutes and even have the ability to write a description of the event so users know what they’re tuning into.
So, how can Facebook Live help market my small business?
The possibilities are endless when it comes to live video. You can showcase new products and give your fans a sneak peak before anyone else. Give an inside look to your business by showing your customers behind the scenes look at how your business works. Engage directly and in real time with your customers and fans by discussing topics of interest or by answering questions. I could really go on…
Instead, we would like to recommend checking out The Small Business Guide to Generating Leads with Facebook Live published by InfusionSoft. This guide will provide readers with everything they need to know to take advantage of this latest marketing trend. Go ahead and download the guide for free here.
Still have questions about Facebook Live after reading the guide? No worries, we have your back! Just shoot us a note and we will help you get on the road to success.
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