Google has stayed to true to form and changed its rank algorithm yet again. With technology constantly changing, they need to do this in order to get a true sense of what people are doing in the way of searching. Unfortunately, that means you need to once again examine your website and make sure it is Google-friendly, or you will find yourself sitting there and wondering why your Google ranking is steadily dropping. The main item you need to take a close look at this point is whether or not your website is mobile-friendly.
A Mobile World
With the increased use of phones and other mobile devices being used to surf the web, sixty-one percent of all users are now mobile users. If your site is not ready for them, you could see your traffic decreasing by as much as one-third. That can add up to a lot of users – and much lower Google rankings.
What You Need to Know
- In order for Google to rate your site higher, it must determine that it is mobile-friendly. To make it possible for this determination to be made, the Googlebot must be able to scan your CSS and JS files, and it does so on a page-by-page basis. This means every one of your pages must pass the scan in order to be ranked.
- Google will put greater emphasis on the loading time of graphics, so you need to make sure they are optimized to the fullest.
- Avoid using small text and flash or it could seriously lower your ranking.
Achieving Mobile-friendly Status
Responsive design is the easiest way to insure your website is mobile-friendly. This newcomer on the scene is created to allow your website to seamlessly adjust to whatever device it is being viewed on. By designing for smaller devices first, responsive design makes it easy to incorporate sizing for all devices – and help Google find you.
If you need help making your website mobile friendly, reachout! Having a support team that stays on top of technology is very important!
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