Snail Mail…Making a Comeback?

With email deliverability at an all time low these days, it is easy to see how postcard marketing could become the next big thing…again.  Postcard marketing via snail mail has and continues to be a favorite marketing method of mine.

Here are a few reasons why I like postcard marketing:

• Postcards are less disruptive and intrusive than e-mail, since many consider email spamming as an inconvenient way to get unsolicited information. Postcards also enjoy less competition.
• It’s easier to read a postcard at a glance than to open an envelope.
• Unlike e-mail, postcards can take on any size, color, gloss or graphic and is even more personal and tangible than email communication.
• Another good and practical reason for resorting to postcards is that you can create, print and mail postcards without a big investment and are practical. This is practically so because you can use both sides of the postcard, although not every inch. You may use side like a poster or a picture display and the other for a few details. Or simply put an advertisement on one side and a personal message on the other, whichever suits you best.
• They are simple. This is so because it does not have a lot to it. Messages are timely, ideas straight to the point and messages brief and concise.
• Postcards are multi- faceted since it can double as a gift certificate, coupon and event ticket, among others. Recipients can then present the card to claim an offer or avail of a good discount as well as a good tool to measure effectiveness.

It is important to remember that although it is good to send out your postcards to the most number of people as possible, the effectivity of your mailing list will also determine the captured market you may end up with as you move on with your postcard marketing campaign.

Hope this helps!

Amber