This is the most common question I hear lately from my virtual assistant clients. Should we continue to send their weekly or bi-monthly newsletter/ezine to their subscriber list. While I am not sure if I recommend you stop communicating with your clients, I agree that slimming down on the content of the ezine is a good idea.
A newer trend is to put tidbits or “teasers” of the article in your newsletter – and then redirect them to your blog to continue reading. This way you still are emailing them – hence staying in front of them and you are increasing traffic to your blog.
Do you have any thoughts or suggestions? I’d love to hear them!
To Your Online Success!
Amber Miller
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