{"id":582,"date":"2014-11-16T12:15:37","date_gmt":"2014-11-16T20:15:37","guid":{"rendered":"http:\/\/www.smarttofinish.com\/Blog\/?p=582"},"modified":"2014-11-16T12:15:37","modified_gmt":"2014-11-16T20:15:37","slug":"the-simple-5-step-email-marketing-plan","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2014\/11\/16\/the-simple-5-step-email-marketing-plan\/","title":{"rendered":"The Simple 5 Step Email Marketing Plan"},"content":{"rendered":"

Is your email marketing a well-oiled machine? The simple 5 step email marketing plan.<\/p>\n

Now, if you are like any other business online you more than likely incorporate email marketing into your marketing arsenal.<\/strong> You need to ask yourself, are your emails creating the sales you need them to create to sustain your business<\/strong>? Most online business owners would answer no that that question. I am going to share with you a proven system to get your email marketing working for you like the power house that it should be.<\/p>\n

First, let me be clear you don\u2019t need the biggest most expensive piece of software and you are not going to need a mega list<\/strong> to see results from this simple 5 step plan.<\/p>\n

Each and every email that you send out needs to have one of five<\/strong> clear and understandable purposes.<\/p>\n

Indoctrinate<\/strong>– This email is to teach them who you are.
\nEngage<\/strong>– This email it to engage with your leads and get them to purchase your products\/services.
\nAscend<\/strong>– This email is to get them to purchase additional products\/services from you.
\nSegment<\/strong>– This email will tell you what they want to purchase next.
\nRe-engage\/Win Back<\/strong>– This type of email is to bring them back into your sales funnel.<\/p><\/blockquote>\n

Each one of these emails is dependent on the previous email which creates 5 different stages of email marketing.<\/p>\n

The process looks something like this:<\/strong><\/p>\n

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Not utilizing this simple 5 step email system can be a very costly mistake.<\/strong> Once you understand this email system and how each email works you will be able to create dynamic auto responders that work.<\/p>\n

Each step must be done in a specific order<\/strong> because you can\u2019t have one without the other. For example you can\u2019t have engagement from your list until you have introduced yourself. And you can\u2019t segment your lists until you have engagement. Make sense?<\/p>\n

Let\u2019s take a closer look at each step in chronological order<\/strong>.<\/p>\n

Step 1- Indoctrination (Introduction)<\/strong><\/p><\/blockquote>\n

Once you have a lead that has opted in what do you do?<\/p>\n

The first step in the 5 step process is going to be to introduce yourself and your organization<\/strong>. In this first email you are going to indoctrinate them into your system\/processes.<\/p>\n

This first email is going to:<\/p>\n