{"id":2732,"date":"2019-05-07T17:16:48","date_gmt":"2019-05-07T17:16:48","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=2732"},"modified":"2019-05-07T17:16:48","modified_gmt":"2019-05-07T17:16:48","slug":"marketing-management","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2019\/05\/07\/marketing-management\/","title":{"rendered":"Marketing Management for Your Business: Is Email Dead?"},"content":{"rendered":"

Want to start an email campaign as part of your marketing management strategy? If so, you want to be sure it\u2019ll be effective before sinking a bunch of time and resources into your efforts. You\u2019re not interested in strategies that could be obsolete before you even begin.<\/p>\n

Word-of-mouth customers or clients are the \u201cgold standard\u201d for businesses. That said, most need other marketing efforts to keep the desired revenue coming in over the long haul.<\/p>\n

Should part of your business marketing strategy include email? Or, is it dead on arrival these days? Let\u2019s take a look.<\/p>\n

Email Marketing Isn\u2019t Dead<\/strong><\/h1>\n

Although times are constantly changing, email marketing certainly isn\u2019t dead. Forbes communicated this much in their recent article<\/a> entitled, \u201cEmail is Not Dead, It\u2019s Evolving<\/em>.\u201d<\/p>\n

The \u201cevolving\u201d part would sum up any current type of business marketing quite well. More than ever, marketing strategies are changing, sometimes at breakneck speeds.<\/p>\n

The article also shares that 59% of business-to-business marketers consider email their best strategy for generating revenue. In other words, email marketing is working just fine and a large segment of society continues to regularly use it.<\/p>\n

It shouldn\u2019t come as a surprise, then, that many businesses are open to seeking help with email marketing or other email services from outside companies. The high level of response received from this form of marketing makes that a no-brainer for many.<\/p>\n

The Future May Not Be as Email-Heavy<\/strong><\/h1>\n

So, will email phase out in the near future? It\u2019s not likely anytime soon although Generation Z displays some aversion to it. This younger crowd gravitates towards communication on social media more than any other age group. In fact, some don\u2019t even have an email account.
\nWhile that might sound unthinkable, like when we all started ditching our landline phones years ago for cells, some of it makes a lot of sense.<\/p>\n

First, messaging through social media (at least for now) cuts down on time spent erasing spammy or irrelevant communication. Secondly, it allows those interacting to find out more about each other through profiles and media, making it more personal than email.<\/p>\n

It\u2019s Always Good to Vary Your Marketing Management Efforts<\/strong><\/h1>\n

While email marketing, as we\u2019ve seen, is an integral aspect of many of today\u2019s marketing strategies, that doesn\u2019t mean it\u2019s the only one. Often, the best marketing plans involve several different types working together.<\/p>\n

That could be anything from social media marketing like LinkedIn, direct mail, email or more. Just like cross-training leads to a stronger body, a varied marketing plan will likely help to keep things stable and strong for your business.<\/p>\n

Plus, if one marketing attempt suddenly falls flat, you\u2019ll already be implementing other forms.<\/p>\n

Need Some Help with Marketing Management for Your Business?<\/strong><\/h1>\n

The reality is that marketing management can eat up a lot of time that your business needs for other tasks. It could be smart to outsource your marketing in that case. The best email marketing service can provide a varied repertoire of marketing possibilities.<\/p>\n

Our team<\/a> at Smart to Finish can help with email marketing and a number of other internet marketing strategies. And the good news is you won\u2019t need to chase clients or customers anymore. Also, you\u2019ll be able to focus more on building relationships with people who are already interested in what you have to offer.<\/p>\n

If you\u2019d like to learn more about our marketing management services, we\u2019d be happy to chat with you. You can schedule a free consultation<\/a> with us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to start an email campaign as part of your marketing management strategy? If so, you want to be sure it\u2019ll be effective before sinking a bunch of time and resources into your efforts. You\u2019re not interested in strategies that could be obsolete before you even begin. 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