{"id":252,"date":"2013-02-18T09:58:13","date_gmt":"2013-02-18T17:58:13","guid":{"rendered":"http:\/\/www.smarttofinish.com\/Blog\/?p=252"},"modified":"2013-02-18T09:58:13","modified_gmt":"2013-02-18T17:58:13","slug":"3-tips-to-create-a-successful-marketing-campaign","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2013\/02\/18\/3-tips-to-create-a-successful-marketing-campaign\/","title":{"rendered":"3 Tips to Create a Successful Marketing Campaign"},"content":{"rendered":"<p><em>Today I am happy to share with you a guest post from someone you definitely need to know&#8230;and WATCH! She knows her stuff (plus we share a love for automation and Infusionsoft!) Take it away Michelle&#8230;<\/em><\/p>\n<p>We know that Infusionsoft makes marketing easy. From segmenting your list to automating nurture sequences, you have a streamlined way to interact with your market and build relationships with prospects.<\/p>\n<p>But the success of every marketing campaign begins with its content. In order to convert, your campaigns must strike a chord within your target market and invoke a desire to act\u2014and quickly.<\/p>\n<p>Develop a marketing campaign that pays off\u2014these campaign tips hit the mark every time:<\/p>\n<p><strong>Research Your Target Audience<\/strong><\/p>\n<p>The target market for your products or services is the target audience for your marketing campaign. To sell to this group of people, you need to know them inside and out by understanding their hopes, desires, fears, and needs. Audience research should include\u2026<\/p>\n<ul>\n<li><strong>Surveys<\/strong>, which you can give through emails, on social media, or as part of your sales process. Be sure to up the odds that clients will complete your surveys!<\/li>\n<li>Direct <strong>questions<\/strong>, which you can ask in person (at events or places your audience frequents), on social media, on blogs, or through email. Spend time making sure your questions are clear and will elicit useful answers.<\/li>\n<li><strong>Conversations<\/strong>. In person, through social media, or otherwise, take time to interact with your audience. Listen what they have to say. Get off topic. You\u2019ll discover valuable information you may never have thought to look for.<\/li>\n<\/ul>\n<p><strong>Develop Your Message<\/strong><\/p>\n<p>Once you understand the very soul of your target audience, you need to develop a marketing message that speaks to its hopes, desires, fears, and needs\u2014or some combination of these. This process may take a little time, but nailing your message is worth the effort\u2014your audience will respond when you hit the right nerves.<\/p>\n<p>Once you decide <em>what<\/em> you want to say about your products or services and how you want to say it, it\u2019s time to get the message out there. Depending on how you can best reach your target audience, you may want to consider\u2026<\/p>\n<ul>\n<li>Pitching story ideas (related to your offerings) to various publications that your target audience reads.<\/li>\n<li>Buying ad space (online, on the radio, in the newspaper\u2014wherever your research points you).<\/li>\n<li>Designing emails and newsletters that get the word out.<\/li>\n<li>Setting up a booth at an event where members of your target audience will be present.<\/li>\n<li>Spreading the word through affiliate marketing.<\/li>\n<\/ul>\n<p>The right message in the right place will connect with members of your target audience\u2014getting to this point, though, will take some time!<\/p>\n<p><strong>Master the Art of Timing<\/strong><\/p>\n<p>You don\u2019t want to launch your perfect wrapping paper campaign the day after Christmas. Timing, of course, plays a major role in whether or not your message and location are appropriate.<\/p>\n<p>The good news is that if you\u2019ve done your target audience research well, you should be in touch with seasonal fluctuations on your target audience\u2019s wants and needs. And in the 24-hour marketing world of the Internet, you can even tap into the subtle ways time of day might impacts them!<\/p>\n<p><strong>Put It All Together<\/strong><\/p>\n<p>Hitting these three notes just right takes more time and energy than substituting some guesswork. But if your goal is a bigger return on your marketing dollars, precision is the way to go.<\/p>\n<p>For more valuable marketing advice, check out Michelle Salater\u2019s no-cost <a href=\"http:\/\/writtenbysumer.com\/free-stuff\/\" target=\"_blank\"><strong>content marketing training series<\/strong><\/a>.<\/p>\n<p>About Michelle: Michelle Salater is the CEO of S\u016bm\u00e8r, a full-service copywriting firm and an award-winning writer and content expert featured in <em>Entrepreneur Magazine<\/em>, <em>MyBusiness Magazine<\/em>, <em>M.O. Online<\/em>, and <em>Entreprenista<\/em>, among others. She also connects with a worldwide audience and shares her expert advice via her radio show, Business Confessional Talk Radio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I am happy to share with you a guest post from someone you definitely need to know&#8230;and WATCH! She knows her stuff (plus we share a love for automation and Infusionsoft!) Take it away Michelle&#8230;<\/p>\n<p>We know that Infusionsoft makes marketing easy. From segmenting your list to automating nurture sequences, you have a streamlined way to interact with your market and build relationships with prospects.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17,111,19],"tags":[124,125,126,112,127,128,129],"class_list":["post-252","post","type-post","status-publish","format-standard","hentry","category-blog","category-infusionsoft","category-internet-marketing","tag-content-marketing","tag-copywriting-using-infusionsoft","tag-full-service-copywriting","tag-infusionsoft","tag-michelle-salater","tag-sumer","tag-target-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips to Create a Successful Marketing Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarttofinish.com\/Blog\/2013\/02\/18\/3-tips-to-create-a-successful-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips to Create a Successful Marketing Campaign\" \/>\n<meta property=\"og:description\" content=\"Today I am happy to share with you a guest post from someone you definitely need to know...and WATCH! 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