{"id":2296,"date":"2018-01-18T16:35:32","date_gmt":"2018-01-18T16:35:32","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=2296"},"modified":"2018-01-18T16:36:31","modified_gmt":"2018-01-18T16:36:31","slug":"facebook-newsfeed-changes","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2018\/01\/18\/facebook-newsfeed-changes\/","title":{"rendered":"How to Handle the New Facebook Newsfeed Changes"},"content":{"rendered":"

As soon as Mark Zuckerberg announced<\/a>\u00a0new Facebook Newsfeed changes\u00a0to focus more on “meaningful interactions” between its users, you could almost hear the cries of business owners everywhere. Why? Well, posts that business publish are being downgraded in favor of posts from friends and families.<\/p>\n

In short, organic reach for posts made by publishers, store owners, etc. will go down, even if you already had amazing reach before.
\nBut before you lose all hope and abandon Facebook for your business, there are four things you can do to respond to these changes.<\/p>\n

Ask your audience to prioritize your posts.<\/h3>\n

Probably the easiest change you can make is to ask your audience to prioritize your posts by activating the See First feature:<\/p>\n

\"Facebook<\/p>\n

Post less instead of more, and make it engaging.<\/h3>\n

In fact, stop all automated posting of content from your blog. Post original content that will encourage your followers to interact with the post. But, be careful not to make it engagement bait; that is, don\u2019t ask people to like or comment on your post. That is probably even more detrimental to your reach than posting content that doesn\u2019t result in any engagement. Here are some examples,\u00a0courtesy of Facebook<\/a>:<\/p>\n

\"\"

Credit: Facebook<\/em><\/p><\/div>\n

Here\u2019s an example from Mari Smith\u2019s Facebook page for a post that asks a question without asking for likes or comments::<\/p>\n

\"Facebook<\/p>\n

And when you start to get engagement, keep the conversation going by getting involved. It gives your followers more of a sense of community, which is the ultimate aim of the Facebook Newsfeed changes.<\/p>\n

Go Live more often.<\/h3>\n

Most people hate the idea of being on camera, but given that Facebook\u2019s announcement says Live videos average 6 times the engagement, it\u2019s going to be a necessity for reaching your audience. While it may seem scary at first, it will get easier as you do it more often. Here are a few suggestions to get your creative juices flowing:<\/p>\n