{"id":2128,"date":"2017-10-18T19:20:35","date_gmt":"2017-10-18T19:20:35","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=2128"},"modified":"2017-11-10T15:44:03","modified_gmt":"2017-11-10T15:44:03","slug":"social-media-marketing-tips","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2017\/10\/18\/social-media-marketing-tips\/","title":{"rendered":"Social Media Marketing Tips for Small Business Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media isn&#8217;t just for sharing funny cat videos and pictures of your kid&#8217;s birthday party. If you\u2019re a small business owner, and you are not using social media to market your business, then you are missing out. Used correctly, social media is a valuable tool for meeting your marketing goals. It can help you do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate with and interact with your audience <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build conversions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To help you get started on social media, we\u2019ve put together a list of social media marketing tips:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a Social Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is number one in our list of social media marketing tips for a reason. As with any marketing campaign, a clear plan of action and an end-goal are key to a successful social marketing strategy. You should be asking yourself these questions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you want to accomplish with social media marketing?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are you trying to reach (i.e., your target audience)?<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Decide Which Social Media Networks You Should Prioritize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to be on ALL of the social media networks. It\u2019s best to focus on 2 to 3 networks, depending on what your business offers. For instance, if you own a business that is visually oriented (e.g., e-commerce, travel agency, etc.) you should probably focus your efforts on <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> and <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Develop a Content Strategy for Each Platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should do some competitor research and keyword research to come up with ideas for content that will interest your target audience. Create a social media calendar to map your content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Share Engaging Social Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good rule of thumb for sharing content on social media is to share 80% external content and 20% your own. By sharing valuable external content, you are making yourself the go-to source for your audience. Not only will you develop trust with your followers, but you may also get some shares in return. Some ideas for external content include videos, articles from industry leaders, infographics, social media images and memes, etc. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create Your Own Amazing Content to Share<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have a loyal following and have established trust, start developing high-quality content and posting it more often. People will be more likely to visit your website, read your content, and share it on social media. This a type of content marketing, and it works hand-in-hand with social media marketing. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leverage Paid Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The nice thing about paid advertising on social media is that you can develop a highly targeted ad campaign directed at your target audience. Especially in the case of Facebook Ads, you can research your audience\u2019s likes and interests and create a laser-focused ad campaign at a reasonable cost. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So now that you have a few basic social media marketing tips to get started, why not <a href=\"https:\/\/smarttofinish.com\/Blog\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us at Smart to Finish<\/a>? We can help you develop a <a href=\"https:\/\/smarttofinish.com\/Blog\/our-services\/online-business-support\/\" target=\"_blank\" rel=\"noopener\">social marketing strategy<\/a> to add to your other marketing efforts and increase your bottom line. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media isn&#8217;t just for sharing funny cat videos and pictures of your kid&#8217;s birthday party. If you\u2019re a small business owner, and you are not using social media to market your business, then you are missing out. Used correctly, social media is a valuable tool for meeting your marketing goals. It can help you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[152],"tags":[650],"class_list":["post-2128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-social-media-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Tips for Small Business Success<\/title>\n<meta name=\"description\" content=\"Social media newbie? No problem! 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