{"id":2021,"date":"2017-09-07T15:39:38","date_gmt":"2017-09-07T15:39:38","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=2021"},"modified":"2017-09-07T15:39:58","modified_gmt":"2017-09-07T15:39:58","slug":"the-top-4-myths-of-facebook-advertising","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2017\/09\/07\/the-top-4-myths-of-facebook-advertising\/","title":{"rendered":"The Top 4 Myths of Facebook Advertising and the Truth Behind Them"},"content":{"rendered":"

You have a Facebook page, and Facebook constantly asks you if you would like to boost a post or start an ad campaign. Maybe you\u2019re hesitant to pull the trigger on Facebook advertising because you\u2019ve heard so many myths about it. However, once you get past the myths, you will see just how powerful a platform it can be to help promote your business and boost your brand. Here are the top 4 myths of Facebook advertising, and what the truth really is:<\/span><\/p>\n

Myth #1: It\u2019s too expensive.<\/span><\/h3>\n

There\u2019s no need to throw tons of money at a Facebook ad campaign<\/a>. Did you know that you can run an ad campaign for as little as $2 per day? While that may not get you a whole lot of results, it might get you some results…which is better than nothing at all, right? It\u2019s also a good way to test your ads and see how they are working. Also, Facebook only charges you per click, not per view. You are only paying for people who interact with your ad, so it might not cost as much as you think.<\/span><\/p>\n

Myth #2: It won\u2019t work for my business<\/span><\/h3>\n

Another common myth is that it doesn\u2019t work for B2B companies, only B2C companies. Well, with over 2 billion Facebook users, that\u2019s not really true. You can bet there are business owners on Facebook who might be thrilled to see what your company can do for them. There are a ton of audience targeting options, and you can choose to run a campaign to generate leads rather than make sales such as boosting a blog post or offering a free ebook. <\/span><\/p>\n

Myth #3: I need a big Facebook fan base<\/span><\/h3>\n

Do you only have a few likes on your Facebook page? That shouldn\u2019t stop you from using Facebook ads. You can create an audience from scratch, and Facebook will happily serve it up to any of its 2+ billion users. Or, if you have an email list, you can import that to create an audience for Facebook to target. The real key is to focus more on your audience demographics more so than keywords (as you might do in a Google Adwords campaign). <\/span><\/p>\n

Myth #4: People hate Facebook ads and always skip over them<\/span><\/h3>\n

Facebook has an algorithm working behind the scenes that tries to show its users relevant ads or posts geared toward their likes. The more clicks an ad gets, the more relevant it becomes. It also gets a higher quality rating. Sure, an annoying or spammy ad for slips through occasionally, but it will disappear because it probably isn\u2019t getting any interaction. And when Facebook sees it\u2019s not getting any interaction, then Facebook is less likely to show it to its users.<\/span><\/p>\n

So, now that you know the truth behind some of the top myths of Facebook advertising, why not set up an ad campaign? If you need help setting up an ad campaign, the team here at Smart to Finish will be happy to assist you. Contact us today<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"

You have a Facebook page, and Facebook constantly asks you if you would like to boost a post or start an ad campaign. Maybe you\u2019re hesitant to pull the trigger on Facebook advertising because you\u2019ve heard so many myths about it. However, once you get past the myths, you will see just how powerful a […]<\/p>\n","protected":false},"author":1,"featured_media":2022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[152],"tags":[196],"class_list":["post-2021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-facebook-marketing"],"yoast_head":"\nThe Top 4 Myths of Facebook Advertising and the Truth Behind Them<\/title>\n<meta name=\"description\" content=\"If you're hesitant to use Facebook ads, you might want to reconsider. 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