{"id":2015,"date":"2017-08-31T13:31:42","date_gmt":"2017-08-31T13:31:42","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=2015"},"modified":"2017-08-31T13:33:12","modified_gmt":"2017-08-31T13:33:12","slug":"5-ways-infusionsoft-can-help-grow-your-business","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2017\/08\/31\/5-ways-infusionsoft-can-help-grow-your-business\/","title":{"rendered":"5 Ways Infusionsoft Can Help Grow Your Business"},"content":{"rendered":"

Running a business is sometimes like running a marathon. You have to train, prepare for \u201cbad weather,\u201d have a <\/span>team to support you<\/span><\/a>, understand your competition, pace yourself, and know that the impossible can happen when you put your mind to it.<\/span><\/p>\n

You also need the right equipment. A marathon runner isn\u2019t going to start a race without the right shoes, and you shouldn\u2019t run your business without the right tools.<\/span><\/p>\n

Infusionsoft<\/a>, the leading sales and marketing software, is one of the tools you need to go the distance. It can help you automate your business and achieve real growth, too. <\/span><\/p>\n

Here is a list of five ways Infusionsoft can help grow your business and put it ahead of the competition:<\/span>
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1. Behavior Marketing<\/h3>\n

When a customer opens an email, downloads your free offer, clicks a link, or even logs into your website, you should track that behavior and then USE it to market to them. You can follow up if someone doesn\u2019t click your download, remind someone that you have important resources on your website, send more emails about an offer that someone has shown interest in, and more. <\/span>Prospects are more likely to be turned into buyers<\/b> when the sales messages they receive are relevant, and you are actually priming them for the sale. Infusionsoft makes this an easy and seamless process. <\/span><\/p>\n

2. Upsell<\/h3>\n

The goal of a sales funnel is to get someone to make a purchase. Once they do, it\u2019s always easier to sell to them again rather than converting a new customer. Using Infusionsoft, you can highlight a companion product to one the customer has already selected, or draw attention to related products, all with just a few clicks. In fact, statistics show that the probability of selling to a new prospect is\u00a0<\/span>5% to 20%<\/b>. The probability of selling to an existing customer is\u00a0<\/span>60% to 70%<\/b>. Imagine how your revenue can increase with just adding upsells and cross-sells to all of your products!<\/span><\/p>\n

3. Testing<\/h3>\n

Are your marketing emails working? \u00a0How do you really know? \u00a0You have to test! \u00a0By using Infusionsoft\u2019s campaign builder, you can set up two different marketing email sequences that are each a bit different. Consider using different subject lines, changing the length of the content, including\/not including images, or using different calls to action. After testing, review which emails have a higher open rate, more engagement (clicks\/downloads, etc.), and better sales conversions. Then, <\/span>take action<\/b> on the results or even do further testing. <\/span><\/p>\n

Note:<\/em><\/strong> it\u2019s important to test one change at a time, check your results, and then test the next item on your list. By doing a bit of split testing, you\u2019ll be able to improve your marketing emails and increase your sales. One recent client saw a <\/span>38% increase in sales conversions<\/b> just by doing some basic split testing!\u00a0<\/span><\/p>\n

4. Update Your Marketing<\/h3>\n

If you\u2019re stuck in a marketing rut, or aren\u2019t even sure where to start, Infusionsoft provides pre-built marketing campaigns you can download and install \u2013 for FREE! \u00a0With just a few clicks, you can create marketing campaigns such as: <\/span><\/p>\n