{"id":1962,"date":"2017-08-03T20:11:01","date_gmt":"2017-08-03T20:11:01","guid":{"rendered":"https:\/\/smarttofinish.com\/Blog\/?p=1962"},"modified":"2017-08-09T18:02:44","modified_gmt":"2017-08-09T18:02:44","slug":"infusionsoft-5-tips-for-effective-email-management","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2017\/08\/03\/infusionsoft-5-tips-for-effective-email-management\/","title":{"rendered":"5 Tips for Effective Email Management Using Infusionsoft the Right Way"},"content":{"rendered":"

Using a CRM to manage your email list is common practice in 2017, and Infusionsoft makes it easy to do.\u00a0 But, are you really managing your email list the right way?<\/p>\n

Yes, it\u2019s great to have a big list, but it\u2019s even better to have an active and responsive<\/em><\/strong> email list.\u00a0 After all, the goal is to turn those leads into buyers. And, you can\u2019t do that if your list isn\u2019t opening and engaging with your emails.\u00a0 Here are our top 5 tips for effective email management:<\/p>\n

1. Organic Growth & Permission<\/h3>\n

Infusionsoft requires a permission-based email marketing strategy. CAN-SPAM laws actually prohibit you from sending emails to just anyone. You must have permission to send emails to your recipients. Permission is obtained from sign up forms on your website. It\u2019s best practice to offer something of value in exchange for someone providing you with their name and email.<\/p>\n

Once you obtain the email address, be sure to deliver the content they requested, and let the recipient know how often to expect emails from you.\u00a0 It\u2019s also a great idea to add a checkbox to your opt-in forms asking people to check that they understand the content they will receive.<\/p>\n

2. Confirmation<\/h3>\n

Email confirmation or “double opt-in” helps protect you from malicious bots, fake email addresses, and mistyped email addresses. All of these can negatively impact your sender reputation and prevent emails from being delivered to the inbox.<\/p>\n

3. Segment<\/h3>\n

Don\u2019t send every email to everyone on your list. Collect information on your contacts so you know exactly what they will be interested in. Then, tag them with their interest and only send them information that will be valuable to them.<\/p>\n

4. Whitelist<\/h3>\n

On your thank you page or in the first email you send, ask your subscribers to add your email address to the their address book or safe sender list.<\/p>\n

5. List Hygiene<\/h3>\n

Keep your list healthy by sending frequent communications and always providing an easy way for subscribers to opt-out of your marketing. It\u2019s helpful to set up a regular schedule for sending emails so your recipients will come to expect when they\u2019ll receive your messages. You also need to periodically cleanup your email list to ensure all addresses are current, active and deliverable. To keep your list clean, you’ll want to identify all engaged contacts and tag them. Engaged contacts are those that have recently:<\/p>\n