{"id":1599,"date":"2016-11-23T09:39:40","date_gmt":"2016-11-23T17:39:40","guid":{"rendered":"http:\/\/www.smarttofinish.com\/Blog\/?p=1410"},"modified":"2016-11-23T09:39:40","modified_gmt":"2016-11-23T17:39:40","slug":"the-three-different-types-of-youtube-ads","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2016\/11\/23\/the-three-different-types-of-youtube-ads\/","title":{"rendered":"The Three Different Types of YouTube Ads"},"content":{"rendered":"

Now we all know Facebook is a powerhouse when it comes to doing paid marketing, but did you know that YouTube is another amazing option to think about when spreading your message?<\/p>\n

Here are a few big options you need to consider to start moving your ad budget to YouTube.<\/p>\n

    \n
  1. YouTube is huge<\/strong>– \u201cHuge\u201d is probably putting I mildly with more than 1 million unique user visits each month. They have over 6 billion hours of video that are watched each month on YouTube. That comes out to almost an hour for every person on Earth.<\/li>\n
  2. YouTube Clicks are Cheap<\/strong>– YouTube is part of the Google AdWords system so you get the ease of the AdWords interface without the expensive clicks.<\/li>\n
  3. Video is easier than ever<\/strong>– While videos do require a little bit of work and technical know how there are many tools and resources available to make this part a breeze.<\/li>\n<\/ol>\n

    YouTube has a lot of unused ad space available right now. Don\u2019t be afraid to use this powerful ad platform when it comes to getting your message out there.<\/p>\n

    There are three different ad types when it comes to YouTube ads:<\/p>\n

    Ad Type 1: In-Stream Ads:<\/h3>\n

    In-Stream ads are designed to capture the attention of your potential prospect in the first five to ten seconds of the ad. After the five second mark viewers have the option to click skip ad and continue to watch the video they were attempting to watch<\/p>\n

    This type of ad is used to gain visibility and is charged on a Cost-Per-View (CPV) basis. The amount you will pay per view depends heavily on how in depth you want to target your audience. The ad is free until it reaches 30 seconds or is played in full (whichever comes first), after that you will be charged for the view.<\/p>\n

    Below is an example of an in-stream ad:<\/p>\n

    \"instream<\/a><\/p>\n

    By using this type of ad they are able to disrupt the viewers attention and force them to focus on the message about their offer. With this type of ad the user is given the choice by YouTube to continue watching the ad or skip it.<\/p>\n

    If users click on the video image they will be directly taken to the ads landing page or offer.<\/p>\n

    Ad Type 2: In-Display Ad<\/h3>\n

    In-Display YouTube ads are the ads that appear to the side of content you are watching on YouTube. These are the ads that are shown at the top of \u201crecommended content\u201d and can catch users attention as they are viewing other content.<\/p>\n

    Below is an example of this type of ad:<\/p>\n

    \"in<\/a><\/p>\n

    You should choose In-Design ads if you want to build your YouTube channel subscribers or if you want more views on your YouTube content. These type of ads do not take users to your website like the previous ad type. However, you can build call-to-actions into your ad to direct users to a specific page if you wish.<\/p>\n

    Ad Type 3: In-Search Ad<\/h3>\n

    YouTube In-Search ads appear in response to a specific search query into the YouTube search box. These type of ads are placed above the organic listings and contain a little yellow ad box next to their thumbnail image.<\/p>\n

    \"in<\/a><\/p>\n

    This type of ad is great if you want to get views on your YouTube content but don\u2019t want to be as intrusive with your message like the In-Stream ad.<\/p>\n

    As you can see, YouTube is a great addition when it comes to paid marketing. When determining what your marketing goals are and how you can get the best ROI on your marketing, this powerhouse should be considered as a great addition to any marketer\u2019s toolkit. Smart to Finish can assist you in determining which type of ad is going to work best for your end goal. We can also assist in the set up and tracking of these types of ads. Contact us today to get started!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Now we all know Facebook is a powerhouse when it comes to doing paid marketing, but did you know that YouTube is another amazing option to think about when spreading your message? Here are a few big options you need to consider to start moving your ad budget to YouTube. YouTube is huge– \u201cHuge\u201d is […]<\/p>\n","protected":false},"author":3,"featured_media":1415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17,19],"tags":[268,269,270,271,272,273,274,275],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-internet-marketing","tag-ads-on-youtube","tag-advertising-on-youtube","tag-how-to-advertise-on-youtube","tag-marketing-on-youtube","tag-youtube","tag-youtube-ads","tag-youtube-advertising","tag-youtube-marketing"],"yoast_head":"\nThe Three Different Types of YouTube Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarttofinish.com\/Blog\/2016\/11\/23\/the-three-different-types-of-youtube-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Three Different Types of YouTube Ads\" \/>\n<meta property=\"og:description\" content=\"Now we all know Facebook is a powerhouse when it comes to doing paid marketing, but did you know that YouTube is another amazing option to think about when spreading your message? 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