Let\u2019s be honest here\u2026 Using Facebook to market and grow your business has become incredibly challenging over the past couple of years. Most of the time, if you don\u2019t pay to boost your posts, only those who like or engage with your content on daily basis will see posts going forward. Facebook has done an excellent job at cutting out a lot of business socialization on the timeline. Bleh.<\/p>\n
But alas, there are still a number of things you can do on Facebook to ensure growth and engagement in a multitude of ways. Here are five to start\u2026<\/p>\n
Use your header image as a virtual billboard!<\/strong> Completely fill out that about section you lazy bum!<\/strong> Don\u2019t post boring stuff about your company or products all the time!<\/strong>
\nMany people think the header image is there to showcase your company\u2026 Why not use it to showcase your sales, products, and promotions? You can update your header as often as you like \u2013 use it. Just make sure you use a professional graphic designer or use a Facebook header image template so you don\u2019t block any important content with your profile image or contact tabs!<\/p>\n
\nWhen you set up a business page on Facebook, you\u2019re given a lot of opportunities to add A LOT of information about your business. Take the time and actually fill it out! This means writing up a great summary of your business, adding your phone number, address, website, setting up your custom URL (don\u2019t stick with what Facebook gives you!), etc! Not only will this information help customers learn more about you, but you will show up in searches more often.<\/p>\n
\nDo you follow a company that posts nothing but information on their products and services? Get\u2019s kinda boring doesn\u2019t it? Yeah\u2026 Make sure to have a healthy mix of quality information on your products, services, industry news, inspirational quotes, and more! You need a good joke every once in a while right? So do your customers.<\/p>\n