{"id":1585,"date":"2016-08-03T08:36:20","date_gmt":"2016-08-03T16:36:20","guid":{"rendered":"http:\/\/www.smarttofinish.com\/Blog\/?p=1193"},"modified":"2016-08-03T08:36:20","modified_gmt":"2016-08-03T16:36:20","slug":"four-ways-to-build-your-business-using-instagram","status":"publish","type":"post","link":"https:\/\/smarttofinish.com\/Blog\/2016\/08\/03\/four-ways-to-build-your-business-using-instagram\/","title":{"rendered":"Four Ways to Build Your Business Using Instagram"},"content":{"rendered":"

Instagram is fast becoming a mecca for businesses to gain new subscribers and build awareness for their brand. As of April 2016, there are a recorded 400 million users on Instagram<\/a> across the globe! That\u2019s a huge group of potential customers; right at the tip of your fingers! So\u2026 how do you create a strong brand image amongst all those other businesses trying to compete for the same 400 million people? Below are four tips and tricks to get you started\u2026<\/p>\n

Create compelling content that is worthy of sharing (don\u2019t forget the video!)<\/h3>\n

We all know the saying, \u201cA picture is worth a thousand words\u201d\u2026 It\u2019s true and you always need to make sure your brand is conveying the right ones! Be CLEAR about your brand and create content that your customers want to see. Not sure what to post? Take a look at what your competitors are posting, check out niche blogs and other websites to see what popular topics consumers are talking about, and take advantage of the many tools already available to you on social media i.e. insights and analytics. Always double check your work to see what\u2019s working and what\u2019s not!<\/p>\n

Don\u2019t forget the video.<\/strong> Instagram offers up to 15 seconds of video recording\u2026 All the time you need to get your point across \ud83d\ude42 Here are some quick tips and ideas on how to utilize videos on Instagram:<\/p>\n